About the Role Our client is seeking a detail-oriented Content Marketing and SEO Analyst to join their growing team. This role will focus on developing, implementing, and analyzing content strategies designed to improve organic search rankings, drive website traffic, and engage target audiences. Based in Tuxtla Gutiérrez, Chiapas, this position requires a strong understanding of SEO best practices, content creation, and data analysis. You will be responsible for researching relevant keywords, optimizing website content, and monitoring performance to ensure alignment with marketing goals. The adecuado candidate is a data-driven individual with excellent writing skills and a passion for all things digital. This is a unique opportunity to make a significant impact on our client's online presence and contribute to their overall success in a competitive market.

Key Responsibilities

- Conduct keyword research and content gap analysis to identify opportunities for new content.
- Optimize existing website content for search engines, focusing on on-page SEO elements.
- Develop and manage a content calendar, ensuring timely creation and publication of blog posts, articles, website copy, and other marketing materials.
- Create high-quality, engaging, and SEO-friendly content that aligns with brand voice and marketing objectives.
- Monitor website traffic, keyword rankings, and user behavior using tools like Google Analytics and SEMrush.
- Analyze content performance and provide actionable insights for improvement.




- Collaborate with designers and other marketing team members to ensure content is visually appealing and effectively distributed.
- Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.
- Assist in building high-quality backlinks and improving domain authority.
- Report on SEO and content marketing performance to stakeholders.

Requirements

- Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
- Proven experience in content marketing and SEO analysis.
- Strong understanding of SEO principles, keyword research, and on-page/off-page optimization techniques.
- Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs.
- Excellent writing, editing, and proofreading skills in Spanish.
- Ability to analyze data and translate findings into strategic recommendations.
- Experience creating various types of content (blog posts, articles, web copy).
- Familiarity with content management systems (CMS) like WordPress.
- Strong organizational skills and ability to manage multiple projects.
- Based in or willing to relocate to Tuxtla Gutiérrez, Chiapas.

Benefits

- Competitive salary based on experience.
- Opportunities for professional development and advanced training in digital marketing.
- A collaborative and dynamic work environment.
- Chance to work with a growing company and make a tangible impact.
- Hybrid work arrangement for better work-life balance.
- Health and wellness benefits.

📌 Analista de Marketing de Contenidos y SEO (Tuxtla Gutiérrez)
🏢 Placements24
📍 Tuxtla Gutiérrez