About the Role

Our client is searching for a dynamic and strategic Product Marketing and Go-to-Market Manager to join their team in Torreón, Coahuila . This critical role will be responsible for defining and executing the marketing strategies for new and existing products, ensuring successful launches and sustained market traction. You will work closely with product management, sales, and engineering teams to understand the market landscape, identify customer needs, and develop compelling value propositions. The idóneo candidate will possess a strong understanding of product marketing principles, market analysis, and go-to-market planning. This position offers the chance to significantly influence product strategy and market success within a forward-thinking company. We are looking for a proactive leader who can bridge the gap between product development and market demand, driving revenue growth and market share.

Key Responsibilities

- Develop and implement comprehensive product marketing strategies and go-to-market plans for new product introductions and existing product enhancements.
- Conduct in-depth market research, competitive analysis, and customer segmentation to identify market opportunities and define target audiences.
- Craft clear and compelling product positioning, messaging, and value propositions.
- Collaborate with product management to define product roadmaps based on market insights and customer feedback.
- Develop sales enablement materials, including presentations, datasheets, and competitive battlecards.
- Plan and execute product launch activities,



coordinating with cross-functional teams (marketing, sales, PR, operations).
- Manage marketing campaigns to drive product adoption, customer engagement, and revenue growth.
- Monitor product performance in the market, analyze key metrics, and provide insights for continuous improvement.
- Act as a subject matter expert for assigned products, both internally and externally.

Requirements

- Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
- 5+ years of experience in product marketing, preferably in a technology or SaaS environment.
- Proven track record of successfully launching products and developing effective go-to-market strategies.
- Strong analytical skills with the ability to interpret market data and translate it into actionable insights.
- Excellent communication, presentation, and interpersonal skills.
- Experience in developing sales enablement tools and collateral.
- Ability to work effectively with cross-functional teams.
- Strategic thinker with a strong understanding of marketing principles and customer behavior.
- Experience working with product management and engineering teams.
- Reside in or be willing to relocate to Torreón, Coahuila .

Benefits

- Competitive salary and performance-based incentives.
- Comprehensive health insurance and benefits package.
- Opportunities for career advancement and professional development.
- A collaborative and innovative work environment.
- The chance to work on exciting product initiatives in Torreón, Coahuila .
- Employee wellness programs.

📌 Gerente de Marketing de Producto y Go-to-Market (Torreón)
🏢 Placements24
📍 Torreón