Performance Marketing Specialist – Google Ads, Meta Ads & Paid Media | Remote

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
Preferred Locations: Pakistan, LATAM, South Africa, Philippines

About the Role

At Pavago, one of our clients is hiring a Performance Marketing Specialist to manage, optimize, and scale paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital channels.

This is a hands-on paid media role focused on measurable growth and acquisition performance — not simply campaign coordination.

You’ll own campaign execution, budget optimization, conversion tracking, A/B testing, attribution, and performance reporting, with a focus on improving ROAS, CPA, CPL, and conversion rates.

You’ll collaborate with creative, content, sales, and marketing teams to turn advertising spend into qualified leads, customers, and revenue.

If you’re a data-driven marketer who enjoys testing, optimizing, and scaling campaigns, this role is a strong fit.

What You’ll Own

Paid Media Campaign Management

- Build, launch, and manage campaigns across:
- Google Ads
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- Other relevant paid channels

- Manage campaigns focused on lead generation, customer acquisition, sales, revenue, and brand growth
- Develop and test audiences, messaging, creatives, and campaign structures
- Manage campaign budgets, bidding strategies, targeting, and placements
- Scale winning campaigns while maintaining performance efficiency

Campaign Optimization & Growth

- Monitor campaign performance and optimize accounts regularly
- Improve key metrics including:
- Return on Ad Spend (ROAS)
- Cost Per Acquisition (CPA)
- Cost Per Lead (CPL)
- Click-Through Rate (CTR)
- Conversion Rate

- Identify underperforming campaigns and implement improvements
- Test new channels, audiences, formats, and acquisition strategies
- Scale successful campaigns based on performance data

A/B Testing & Experimentation

- Develop and execute structured tests across:




- Ad creatives
- Copy and messaging
- Audiences
- Landing pages
- Offers
- Bidding strategies

- Analyze test results and identify winning variations
- Use campaign learnings to continuously improve acquisition performance

Analytics, Attribution & Conversion Tracking

- Track campaign performance using:
- Google Analytics
- Google Tag Manager
- Advertising platform dashboards

- Monitor CTR, CPC, CPL, CPA, ROAS, and conversion rates
- Maintain accurate conversion tracking and attribution
- Analyze funnel performance from ad click through conversion
- Troubleshoot tracking issues and data inconsistencies
- Identify performance trends and growth opportunities through campaign data

Funnel & Conversion Optimization

- Understand the full customer acquisition journey from impression to conversion
- Identify funnel drop-offs and recommend improvements
- Collaborate with marketing and sales teams to improve lead quality
- Support landing page and conversion rate optimization initiatives
- Ensure paid acquisition campaigns align with revenue and business growth objectives

Reporting & Performance Insights

- Prepare weekly and monthly campaign reports
- Translate performance data into clear, actionable recommendations
- Monitor budget utilization and campaign efficiency
- Identify opportunities to scale profitable campaigns
- Communicate performance trends, challenges, and recommendations to stakeholders

Creative & Cross-Functional Collaboration

- Partner with designers and content teams on advertising assets
- Provide data-backed feedback on:
- Ad creative
- Copy
- Offers
- Landing pages

- Collaborate with sales teams to understand lead quality and downstream conversion
- Help align paid acquisition with broader marketing initiatives

Requirements

- 3+ years of hands-on performance marketing or paid media experience
- Proven experience managing campaigns across Google Ads, Meta Ads, LinkedIn Ads, or similar platforms
- Strong understanding of:
- PPC
- Paid acquisition
- Conversion tracking
- Attribution
- Funnel optimization
- Audience targeting<

📌 Performance Marketing Specialist (México)
🏢 Pavago
📍 México