BRAND EXECUTIVE (Ciudad de México)

BRAND EXECUTIVE (Ciudad de México)

01 nov
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Search
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Ciudad de México

01 nov

Search

Ciudad de México

Role Overview:

We are seeking a highly organized and hands-on Brand Executive with solid experience managing multiple brands simultaneously. This role requires a true multitasker, capable of leading complex projects across various schools and brands in the Americas region. The idóneo candidate will have a strong background in brand management, marketing analytics, and multi-channel campaign execution, ensuring consistent brand positioning and effective lead generation to meet the schools’ commercial objectives.

This person must also bring a start-up mindset, with strong proactivity to take initiative, resilience to adapt quickly to constant change, and the ability to thrive under pressure. A minimum of 5 to 7 years of experience is required, ideally in demanding industries such as start-ups, fast-moving consumer goods, or other high-workload environments. The candidate must demonstrate strong attention to detail, and the ability to deliver rapid responses and quick decision-making. This is a premium look profile, combining executional excellence with the agility and mindset to succeed in a dynamic and fast-paced regional role.

Key Responsibilities:

- Brand Management & Execution: Manage multiple schools and brands simultaneously, ensuring each receives a tailored and high-quality marketing plan.
- Multi-Channel Marketing: Design and implement integrated campaigns across offline, digital, social media, PR, events, and web, ensuring a holistic marketing approach.
- Project Ownership: Lead and execute end-to-end marketing projects, demonstrating strong ownership, accountability, and hands-on delivery.
- Marketing Analytics & Reporting: Deliver accurate and timely reports, with a strong passion for numbers and data.



Analyze results, generate insights, and transform them into actionable strategies.
- Presentations & Storytelling: Prepare and deliver clear, compelling presentations with attention to both content and design details, ensuring professional standards in all deliverables.
- Commercial Mindset & Collaboration: Build strong relationships with multiple Heads of Schools and Admissions teams, aligning marketing strategies with commercial goals and ensuring stakeholder satisfaction.
- Content & Creative: Support the creation and review of marketing assets, ensuring high-quality and brand-consistent deliverables across all channels.
- Attention to Detail: Ensure every marketing plan and execution is carried out with meticulous precision, creating meaningful and professional experiences for both parents and school leaders.
- Travel & Regional Engagement: Be willing and enthusiastic to travel regularly, collaborating with schools outside the base city and adapting quickly to different contexts across the region.

Required Skills and Qualifications:

Experience & Background

- Experience in marketing, in brand management roles such as Brand Manager, Senior Brand Coordinator, Brand Specialist, or similar.
- Proven track record managing multiple brands simultaneously, both leading strategy and executing hands-on tasks.




- Strong experience across offline and digital marketing channels, with a holistic and integrated marketing perspective.
- Important: this person should not be accustomed to managing teams, as the role has no direct reports and requires a highly hands-on professional

Hard Skills

- Marketing plan execution:
- Experience in executing 360-degree marketing campaigns that involve social media, events, PR, press, and more.
- Ability to deliver exceptional outcomes across multiple channels.

- Project Management:

- Experience managing interdisciplinary teams with strong organizational skills, utilizing tracking tools and dashboards to present results to key stakeholders, ensuring smooth execution and timely reporting.

- Data analytics:

- Ability to interpret data with strong focus on numeric skills and generate actionable insights.
- Experience using Google Analytics and its variables to track and optimize website performance, user behavior, and conversion metrics
- PowerBI: Intermediate level. Experience analyzing data to improve marketing performance. focusing on data reading and interpretation.

- Digital advertising:

- Experience with tools such as Facebook Meta Ads and Google Ads for tracking and reporting on campaign results.
- Required: Ability to review campaign implementation and ensure alignment with marketing goals.

- Design skills:

- Adobe Suite and Canva: Basic-intermediate level design skills with attention to detail.
- Required: Capability to support design needs when necessary including reviewing and giving feedback on creative work.

- Content creation:

- Excellent writing skills, with the ability t

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