About the Role

Our client, a governmental tourism agency focused on promoting Acapulco, Guerrero, MX, is seeking a visionary and experienced Director of Destination Marketing. This high-impact role requires a strategic leader to develop and implement comprehensive marketing plans that enhance the appeal and economic contribution of Acapulco as a world-class tourist destination. The idóneo candidate will possess extensive experience in destination marketing, brand management, digital strategies, and public relations within the tourism sector.

Key Responsibilities

- Develop and execute a strategic marketing and communications plan for Acapulco, Guerrero, MX.
- Oversee all marketing activities, including advertising, public relations, digital marketing, and social media campaigns.
- Manage the marketing budget, ensuring optimal return on investment.
- Conduct market research and analysis to identify trends, opportunities, and challenges.
- Build and maintain strong relationships with media, industry partners, and stakeholders.
- Lead and mentor a marketing team, fostering a collaborative and results-oriented culture.
- Represent Acapulco at national and international tourism trade shows and events.
- Develop and manage content for the destination's official websites and social media platforms.
- Monitor brand reputation and implement strategies for positive perception management.




- Drive initiatives to attract diverse segments of tourists to Acapulco.

Requirements
- Minimum of 8 years of experience in marketing and communications, with at least 5 years in destination marketing or tourism promotion.
- Demonstrated success in developing and implementing comprehensive marketing strategies for tourism destinations.
- Strong expertise in digital marketing, social media, content creation, and analytics.
- Excellent leadership, communication, negotiation, and interpersonal skills.
- Proven ability to manage budgets and P&L; statements.
- Bachelor's degree in Marketing, Communications, Public Relations, Tourism, or a related field.
- Master's degree preferred.
- Fluency in Spanish and English is essential.
- Ability to work under pressure and meet tight deadlines.
- Deep understanding of the tourism landscape and the unique appeal of Acapulco, Guerrero, MX.
- Must be willing to travel extensively and be based in or near Acapulco.

Benefits

Our client offers a competitive salary, performance incentives, and opportunities for professional development. This is a significant leadership role with the potential to profoundly impact the tourism industry in Acapulco, Guerrero, MX. Join us in revitalizing and promoting this iconic destination.

📌 Director De Marketing De Destino (Guerrero)
🏢 Placements24
📍 Guerrero