About the Role

Our client, a prominent entity in the Bienes de Consumo Masivo (FMCG) sector, is seeking a sharp and analytical Market Data Analyst to join their team in a fully remote capacity. This role is crucial for providing actionable insights into market trends, consumer behavior, and competitive landscapes to inform strategic decision-making. The adecuado candidate will possess strong quantitative skills, a deep understanding of data analysis tools, and a passion for uncovering insights within the FMCG market. This is an excellent opportunity for a data-driven professional to contribute significantly to our success, working remotely from anywhere in Mexico, with a focus on enhancing our market intelligence.

Key Responsibilities

- Collect, process, and analyze market data from various sources, including syndicated data providers, internal sales data, and consumer surveys.
- Identify key trends, patterns, and insights related to market share, sales performance, consumer demographics, and competitive activity.
- Develop dashboards and reports to visualize market data and communicate findings effectively to stakeholders.
- Provide data-driven recommendations to support brand strategy, product development, and marketing initiatives.
- Monitor key market performance indicators (KPIs) and alert management to significant changes or deviations.
- Conduct ad-hoc analyses to address specific business questions and challenges.




- Stay updated on the latest market research methodologies and data analysis techniques.
- Collaborate with brand managers, marketing teams, and sales teams to ensure data accuracy and relevance.

Requirements

- Bachelor's degree in Statistics, Economics, Mathematics, Marketing, Business Analytics, or a related quantitative field.
- Minimum of 3-5 years of experience in market analysis, data analysis, or business intelligence, preferably within the FMCG industry.
- Proficiency in data analysis tools and software such as Excel (advanced), SQL, R, Python, and/or BI platforms (e.g., Tableau, Power BI).
- Experience working with market data providers (e.g., Nielsen, IRI) is a strong plus.
- Strong analytical, critical thinking, and problem-solving skills.
- Excellent ability to interpret complex data and translate it into clear, actionable insights.
- Strong written and verbal communication skills, with the ability to present findings to diverse audiences.
- Must be highly organized, detail-oriented, and capable of working independently in a remote setting.

Benefits

Our client offers a competitive salary and a comprehensive benefits package, including health insurance and professional development opportunities. Enjoy the flexibility of a fully remote position and contribute to the strategic direction of a leading company in the FMCG market, impacting decisions made from Saltillo, Coahuila .

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📌 Analista de Datos de Mercado - FMCG (Remoto) (Saltillo)
🏢 Placements24
📍 Saltillo