About the Role

Our client is seeking a highly skilled and motivated Online Advertising and SEM Specialist to join their marketing team in a fully remote capacity. This role is instrumental in driving targeted traffic, generating leads, and optimizing advertising spend across various paid search and social platforms. The adecuado candidate will have a proven track record of managing and scaling successful PPC campaigns, with a deep understanding of bid management, keyword research, audience targeting, and ad copywriting. You will be responsible for developing, implementing, and analyzing SEM strategies that align with the company's overall marketing objectives and deliver measurable results. This is a remote-first opportunity for a data-driven marketer who thrives on achieving aggressive performance goals and continuous campaign improvement.

Key Responsibilities

- Develop, implement, and manage Pay-Per-Click (PPC) campaigns across Google Ads, Bing Ads, and other search engines.
- Conduct thorough keyword research and analysis to identify new opportunities and optimize existing campaigns.
- Create compelling ad copy and landing page suggestions to improve click-through rates (CTR) and conversion rates.
- Monitor campaign performance daily, analyzing key metrics such as CTR, CPC, CPA, and ROAS.
- Optimize campaigns through bid adjustments, audience targeting, and budget allocation to maximize ROI.
- Manage and optimize social media advertising campaigns (e.g., Facebook Ads, LinkedIn Ads).




- Collaborate with the content team to ensure landing pages are optimized for conversion.
- Generate regular performance reports and provide actionable insights and recommendations to stakeholders.
- Stay up-to-date with the latest trends and best practices in SEM, PPC, and digital advertising.
- Manage advertising budgets effectively to achieve performance targets.

Requirements

- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Minimum of 3 years of hands-on experience managing large-scale PPC and SEM campaigns.
- Proven experience with Google Ads, Google Analytics, and other relevant advertising platforms.
- Strong understanding of keyword research tools, bid management strategies, and campaign optimization techniques.
- Excellent analytical skills and the ability to interpret complex data sets.
- Proficiency in creating and optimizing ad copy for various platforms.
- Experience with social media advertising is a plus.
- Excellent written and verbal communication skills in Spanish.
- Ability to work independently and manage time effectively in a remote setting.
- Certification in Google Ads is highly preferred.

Benefits

- Fully remote position, offering work-life balance and flexibility.
- Competitive salary and potential for performance bonuses.
- Opportunities for continuous learning and professional development in digital marketing.
- Collaborative virtual team environment.
- Access to cutting-edge advertising tools and technologies.
- Contribution to innovative marketing strategies.

#J-18808-Ljbffr

📌 Especialista en Publicidad Online y SEM (Remoto) (México)
🏢 Placements24
📍 México