About the Role

Our client is seeking a visionary and results-driven Brand Strategy and Digital Content Leader to spearhead their online brand presence from a remote-first perspective. This pivotal role involves shaping the overarching brand narrative and ensuring its consistent and impactful delivery across all digital channels. The idóneo candidate will be adept at translating brand objectives into engaging content strategies that capture audience attention and foster loyalty. This position requires a strategic thinker with a passion for storytelling and a proven ability to manage complex projects in a distributed team environment. You will play a key role in defining our client's brand voice, enhancing its market position, and driving meaningful connections with customers worldwide. This is an exceptional opportunity to influence brand direction and contribute to significant growth, working autonomously from anywhere.

Key Responsibilities

- Develop and execute a comprehensive brand strategy that aligns with business goals and enhances market positioning.
- Oversee the creation, curation, and distribution of high-quality digital content across various platforms (website, social media, blogs, video).
- Define and maintain the brand's voice, tone, and visual identity across all communications.
- Lead and mentor a remote team of content creators, designers, and digital marketers.
- Conduct market research, competitor analysis, and audience segmentation to inform content strategy.
- Measure and report on the effectiveness of brand campaigns and content initiatives using key performance indicators (KPIs).




- Collaborate with product, sales, and customer success teams to ensure cohesive messaging and customer experience.
- Stay abreast of industry trends, emerging platforms, and best practices in brand marketing and digital content.
- Manage the digital content calendar and ensure timely delivery of all assets.

Requirements

- Master's degree in Marketing, Communications, Journalism, or a related field.
- Extensive experience (7+ years) in brand strategy, content marketing, and digital marketing leadership, with a strong portfolio showcasing successful campaigns.
- Proven ability to lead and manage remote teams effectively.
- Exceptional storytelling, writing, and editing skills with a keen eye for detail.
- Deep understanding of SEO, SEM, social media marketing, email marketing, and content management systems (CMS).
- Proficiency with analytics tools (e.g., Google Analytics, Adobe Analytics) and marketing automation platforms.
- Experience in developing and managing brand guidelines.
- Excellent project management and organizational skills, with the ability to manage multiple priorities simultaneously.
- Strong strategic thinking and problem-solving abilities.
- Experience working in a fully remote setup is highly desirable.

Benefits

- Fully remote work arrangement, offering maximum flexibility.
- Competitive salary and performance-based bonuses.
- Generous professional development budget.
- Opportunity to shape the brand identity of a growing company.
- Collaborative and innovative virtual work culture.
- Comprehensive health and wellness benefits package.

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📌 Líder de Estrategia de Marca y Contenidos Digitales (Remoto) (Santiago de Querétaro)
🏢 Placements24
📍 Santiago de Querétaro