About the Role

Our client is looking for a dynamic and detail-oriented Coordinador de Campañas de Marketing Online to join their growing team in the vibrant city of Acapulco, Guerrero . This role is crucial for planning, executing, and monitoring all online marketing campaigns to ensure they align with business objectives and brand strategy. The successful candidate will work closely with the marketing team to enhance brand awareness, drive lead generation, and increase customer engagement through various digital channels. This is a fantastic opportunity to make a tangible impact on our client's online presence and contribute to their success in a beautiful coastal setting.

Key Responsibilities

Plan, develop, and execute online marketing campaigns across channels such as social media, email, PPC, and display advertising. Monitor campaign performance, analyze data, and generate reports on key metrics like ROI, conversion rates, and customer acquisition cost. Optimize campaigns for performance based on data analysis and market trends. Collaborate with the content and design teams to create compelling marketing materials and ad creatives. Manage the day-to-day activities of the online marketing campaigns, ensuring timely execution and adherence to budgets. Conduct A/B testing on various campaign elements to improve effectiveness. Stay informed about the latest trends and best practices in digital marketing and advertising.



Work with external agencies and vendors as needed to support campaign initiatives. Ensure all marketing activities comply with relevant regulations and company policies.

Requirements

Requirements Bachelor's degree in Marketing, Advertising, Communications, or a related field. At least 3 years of experience in managing digital marketing campaigns. Proven experience with digital advertising platforms (e.g., Google Ads, Facebook Ads Manager). Strong understanding of SEO/SEM principles and social media marketing. Excellent analytical skills with the ability to interpret data and translate it into actionable insights. Proficiency in marketing analytics tools (e.g., Google Analytics). Strong organizational and project management skills. Excellent communication and interpersonal skills in Spanish. Ability to work effectively both independently and as part of a team. Experience in the tourism or hospitality sector is a plus.

Benefits

- Our client offers a competitive salary, health and dental insurance, opportunities for professional growth, a stimulating work environment in Acapulco, Guerrero , and a commitment to employee well-being.
- Additional benefits include paid vacation, access to wellness programs, and team-building events.

This position is based in our Acapulco office, offering a unique chance to work in a vibrant location.

📌 Coordinador de Campañas de Marketing Online (Acapulco de Juárez)
🏢 Placements24
📍 Acapulco de Juárez