Inbound Marketing Manager (B2 B Pipeline & Demand Generation)

Position Type: Full-Time, Remote
Working Hours: U. S. Business Hours

About the Role

We’re hiring a content-driven and inbound-focused Inbound Marketing Manager to build and scale a high-performing organic B2 B lead generation engine.

This is not a cold outreach role.

Your focus will be:

- Creating high-performing Linked In content
- Driving meaningful audience engagement
- Turning conversations into qualified pipeline
- Building repeatable inbound growth systems

You’ll work closely with the founder, who handles closing, while you focus on generating consistent inbound opportunities through content, positioning, and relationship-building.

This role is adecuado for someone who understands how to turn content into pipeline — not just impressions or engagement.

What You’ll Own Content-Driven Lead Generation (Primary Focus)

- Create and manage high-performing:
- Linked In posts
- Carousels
- Hooks
- Content campaigns

- Develop content angles that attract:

- Founders
- Decision-makers
- High-intent B2 B buyers

- Continuously test and optimize content based on:

- Reach
- Engagement
- Conversations
- Pipeline impact

- Build content strategies designed to generate inbound demand

Content Conversation Pipeline

- Turn:
- Likes
- Comments
- Profile views
- Inbound engagement
into meaningful conversations

- Initiate natural, value-driven DMs based on user intent
- Qualify prospects and move them into the sales pipeline
- Build repeatable inbound workflows that generate qualified opportunities

Audience Engagement & Lead Nurturing

- Engage consistently with prospects through:
- Comments
- DMs
- Ongoing conversations

- Build long-term relationships with leads and decision-makers
- Nurture inbound prospects through:

- Thoughtful follow-ups
- Educational content
- Strategic messaging





- Maintain a non-salesy, trust-driven communication style

Funnel & Conversion Optimization

- Build simple inbound funnels: Content Engagement Conversation Call
- Develop:
- Lead magnets
- Nurture flows
- Conversion paths

- Optimize conversion rates across each funnel stage
- Improve content performance using data-driven insights

Sales & Founder Collaboration

- Work closely with the founder to improve lead quality and conversion
- Share insights regarding:
- Audience behavior
- Objections
- Messaging
- Content performance

- Optionally support early-stage sales conversations where needed

Required Experience & Skills

- 2+ years of experience in:
- Inbound marketing
- Content-led lead generation
- Organic B2 B growth

- Strong experience growing and managing Linked In content
- Proven ability to generate:

- Inbound leads
- Booked calls
- Pipeline through content

- Excellent copywriting and messaging skills
- Strong understanding of B2 B sales cycles and buyer psychology
- Ability to connect content performance directly to business outcomes

What Makes You a Great Fit

- You know how to turn content into pipeline — not just engagement
- You understand inbound marketing systems and buyer journeys
- You think in:
- Funnels
- Conversion paths
- Lead quality

- You are both:

- Creative with content
- Analytical with performance

- You take ownership of:

- Leads
- Conversations
- Pipeline growth





- You understand how to build trust-based relationships through content

Ideal Experience

- Personal brand growth experience on Linked In
- Experience generating inbound pipeline for:
- B2 B agencies
- Saa S companies
- Consulting firms
- Service businesses

- Familiarity with:

- Linked In analytics
- CRM systems
- Content performance tracking

- Experience using AI tools such as:

- Chat GPT
- Claude
for:
- Ideation
- Research
- Content optimization

What a Typical Day Looks Like

Your day may include:

- Writing and scheduling Linked In content
- Reviewing engagement and content performance metrics
- Responding to comments and engaging with prospects
- Starting conversations through thoughtful DMs
- Qualifying inbound opportunities and routing leads
- Building or refining inbound funnels
- Collaborating with the founder on messaging and pipeline quality
- Testing new hooks, content angles, and lead-generation ideas

In short:
You build inbound demand by turning content, engagement, and conversations into qualified B2 B pipeline.

Key Metrics for Success (KPIs)

- Qualified inbound leads generated
- Conversations started from content engagement
- Pipeline contribution and booked calls
- Linked In content performance and engagement quality
- Funnel conversion rates
- Audience growth and relationship quality

Why This Role Stands Out

- Direct ownership over inbound pipeline generation
- High-impact role tied directly to business growth
- Work closely with the founder on strategy and execution
- Creative freedom with measurable performance ownership
- Opportunity to build scalable inbound systems from the ground up
- Remote flexibility with strong long-term growth potential

Interview Process

- Initial Screening Call
- Recruiter Interview
- Final Interview
- Offer & Onboarding

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📌 Inbound Marketing Manager (México)
🏢 Pavago
📍 México