About the Role

Our client, a significant player in the Bienes de Consumo Masivo (FMCG) sector, is seeking a Senior Trade Marketing Coordinator to join their vibrant marketing team in Naucalpan, State of Mexico. This role is instrumental in developing and executing effective trade marketing strategies that drive brand visibility, sales, and consumer engagement at the point of purchase. The idóneo candidate will have a strong understanding of retail environments, promotional planning, and in-store execution within the FMCG industry. You will work closely with sales and marketing teams to ensure successful implementation of trade programs that resonate with both retailers and end consumers. This is a fantastic opportunity to contribute to the success of well-known brands in a fast-paced environment.

Key Responsibilities

Develop and execute comprehensive trade marketing plans and promotional activities in line with brand strategies and sales objectives. Collaborate with the sales team to understand retailer needs and identify opportunities for in-store promotions and merchandising. Design and implement in-store marketing materials, displays, and point-of-sale (POS) advertising. Manage the production and distribution of promotional materials to retail locations. Analyze the effectiveness of trade marketing campaigns and promotions, providing insights and recommendations for optimization. Monitor competitor activities and market trends within the retail space. Manage relationships with external agencies and suppliers involved in trade marketing execution. Track and manage the trade marketing budget, ensuring optimal allocation of resources and ROI.



Prepare regular reports on trade marketing activities, performance, and key learnings for management. Ensure brand consistency and visual merchandising standards are maintained across all retail touchpoints.

Requirements

Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Minimum of 3-5 years of experience in trade marketing, brand management, or a related role, preferably within the FMCG sector. Solid understanding of retail environments, merchandising principles, and promotional mechanics. Proven ability to develop and execute successful in-store marketing campaigns. Strong analytical and problem-solving skills, with the ability to interpret sales data and market insights. Excellent communication, interpersonal, and organizational skills. Proficiency in Microsoft Office Suite (Word, Excel, Power Point). Ability to work effectively both independently and as part of a team. Must be based in or willing to relocate to the Naucalpan, State of Mexico area. Experience with design software (e.g., "Adobe Creative Suite") is a plus.

Benefits

Our client offers a competitive salary, potential for annual bonuses, and a comprehensive benefits package, including health insurance, life insurance, and paid time off. We are committed to fostering employee growth and provide opportunities for professional development and career advancement within the company. You will work in a dynamic and collaborative environment that values creativity and results. Join our client and play a pivotal role in driving brand success at the point of sale.

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📌 Coordinador De Trade Marketing Senior (Estado de México)
🏢 Placements24
📍 Estado de México