We are looking for a Senior Marketing Specialist to drive high-quality email and lifecycle campaigns in Adobe Marketo Engage with a strong technical marketing mindset. You will translate designs into reliable, on-brand templates, automate nurture and segmentation, and improve deliverability and performance through rigorous QA and testing.
Build responsive, reusable email designs and landing page templates using Marketo's modular framework Apply HTML/CSS skills to resolve rendering issues, correct formatting, and keep visuals consistent across email clients and screen sizes Translate Figma mockups into pixel-accurate email content that performs reliably across client software Create landing pages, forms, and modular assets in Marketo to speed up future production Configure automated nurture streams and audience segments in Marketo to support varied campaign goals Deploy different campaign types, including one-off sends, drip sequences, and webinar/event promotions Manage merge tags, dynamic content blocks, and program structure while following Marketo naming and file-organization best practices Support database hygiene by maintaining contact records and aligning lead scoring and routing with the operations team Monitor deliverability, rendering consistency, and link tracking accuracy while reviewing opens, clicks, unsubscribes, and bounces Execute thorough pre-send QA to confirm correct rendering, working links, and accurate personalization Run A/B tests across variables such as subject lines, sender names, layout options,



and send times Build precise audience lists using Marketo segmentation and filters while staying compliant with GDPR, CCPA, and CAN-SPAM and keeping data clean Ensure UTM tracking codes and links are implemented correctly across marketing assets Collaborate with marketing, design, content, and campaign teammates to clarify requirements and move work through review and approvals Own schedules and deadlines for email and campaign delivery in an always-on marketing environment Document build approaches, coding standards, and template libraries to accelerate team onboarding and efficiency Recommend improvements based on new Marketo capabilities and industry trends to boost campaign results Hands-on experience with 3+ years of building and managing campaigns in Adobe Marketo Engage; Marketo Certified Professional or Associate is a plus, or similar work in HubSpot or Salesforce Solid knowledge of HTML/CSS with a focus on email client rendering differences and troubleshooting Practical experience using email testing platforms such as Litmus or Email on Acid Deep understanding of deliverability drivers, sender reputation management, and compliance expectations under CAN-SPAM, GDPR, and CASL Strong ability to plan, execute, and evaluate A/B testing configurations Proven ability to convert static design files into functional, on-brand email templates Detail-oriented mindset supported by consistent QA processes and standards Ability to manage multiple parallel email builds while meeting tight deadlines in a fast-paced environment Good command of English at an Upper-Intermediate (B2) level or above

📌 Senior Marketing Specialist (México)
🏢 Epam Systems
📍 México