Company Description

About Etéreo, Auberge Collection

Etéreo, Auberge Collection is located on Mexico’s Riviera Maya, within the luxury Kanai development just 30 miles from Cancun International Airport. Set within a protected mangrove forest along a pristine stretch of the Caribbean Sea, the resort offers 75 luxury accommodations—ranging from 875 sq. ft. Studios to 3,925 sq. ft. three-bedroom Penthouse Suites. Each oceanview retreat features expansive private terraces with floor-to-ceiling glass doors, spa-style bathrooms with dual vanities and soaking tubs, and thoughtful design that blurs the line between indoors and out. From outdoor adventures that immerse guests in the region’s natural wonders to hands-on experiences with local artisans, the resort’s on- and off-site programming is designed to celebrate the vibrancy of the Yucatán and its rich cultural heritage. The resort’s signature dining venue, Itzam, showcases elevated modern Mexican cuisine with a focus on local ingredients, complemented by panoramic ocean views from its open-air seating, lounge terrace, and private dining room, Pixán. Further celebrating the destination’s culture and history, the resort’s outdoor eatery Che Che honors the ‘nikkei’ tradition, blending Japanese techniques with Latin American ingredients, while in-the-sand dining at El Changarro completes a culinary program rooted in discovery. For wellness seekers, SANA, an Auberge Spa, offers a serene healing sanctuary featuring a cenote-inspired pool, drawing on ancient practices while embracing modern wellness trends.

For more information: auberge.com/etereo

Follow Etéreo on Facebook and Instagram @EtereoAuberge

Job Description

Website & Digital Marketing

- Own Etéreo’s website content strategy,



copy, imagery and positioning, ensuring the resort’s distinctive value proposition is clearly and consistently communicated.
- Lead ongoing updates across accommodations, culinary, wellbeing, experiences, weddings, offers and events, keeping content accurate, current and aligned with brand standards.
- Review and improve the digital guest journey across mobile and desktop, including navigation, content structure, calls to action and the path to booking.
- Regularly audit the booking engine for accuracy, usability, offer consistency and booking friction, coordinating improvements with Revenue Management, Home Office and digital partners.
- Develop and optimize dedicated landing pages for commercial campaigns, seasonal programming, signature experiences, partnerships and priority business segments.
- Lead search engine optimization (SEO), answer engine optimization (AEO) and generative engine optimization (GEO) content initiatives with Home Office teams and agencies.
- Strengthen visibility and accurate brand representation across search engines and AI-powered discovery platforms, including large language models (LLMs), through clear property information, FAQs, destination content and experience descriptions.
- Monitor website engagement, traffic sources and booking behavior,



translating insights into recommendations that improve the guest journey and support direct bookings.

Paid Media & Integrated Campaigns

- Serve as the primary contact for the paid digital marketing agency, ensuring strategies, budgets and campaign execution align with Etéreo’s marketing goals and commercial priorities.
- Lead the planning and coordination of paid media, paid social, organic social and email campaigns based on seasonality, demand, need periods, priority markets and offers.
- Partner with Sales, Revenue Management and the Area Director of Marketing to translate business objectives into targeted campaigns.
- Develop creative briefs for display banners, social ads, email campaigns and landing pages, defining objectives, audiences, messaging, assets, calls to action and timelines.
- Coordinate creative production, approvals and launches with agencies, Home Office teams and the Social Media Coordinator.
- Ensure campaign messaging, offers and creative remain consistent across advertising, email, social channels, landing pages and the booking engine.
- Review campaign performance with the agency and recommend adjustments to targeting, creative, budget allocation and landing pages.

Email, Social Media & Content

- Manage the email marketing calendar, leading content planning, copywriting and creative briefs in coordination with property and Home Office teams.
- Support audience segmentation, campaign scheduling, testing and performance review to improve engagement and conversion.
- Work closely with the Social Media Coordinator to align content calendars, storytelling and organic social activity with website initiatives and commercial priorities.
- Develop and review copy and content idea

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