Position Overview We are looking for a creative and hands-on Social Media Manager to lead our social media strategy and operations in Mexico. The adecuado candidate has a deep understanding of Mexican digital culture, strong content creation capabilities, and proven experience growing consumer-facing brands through social media.

Key Responsibilities
1. Social Media Strategy & Operations
• Develop and execute localized social media strategies across Instagram, Facebook, TikTok, YouTube, and other relevant platforms.
• Manage content calendars, daily publishing, community engagement, and overall account growth.
• Monitor social trends, audience sentiment, and brand reputation. 2. Content & Campaign Management
• Plan and execute engaging, culturally relevant content, including short-form videos, graphics, and social media campaigns.
• Adapt global brand strategies into compelling local content for Mexican audiences.
• Collaborate with creative and marketing teams to drive brand awareness and audience engagement. 3. Influencer & Creator Marketing
• Identify and manage partnerships with local influencers, content creators, and agencies.
• Oversee influencer campaigns, from creative briefing to execution and performance evaluation. 4. Performance & Optimization
• Track key metrics, including reach,



engagement, follower growth, and conversions.
• Analyze campaign performance and continuously optimize content strategies. Requirements & Qualifications
• 5+ years of experience in social media management, content marketing, or digital marketing.
• Proven experience managing and growing social media accounts for consumer-facing brands (B2C).
• Deep understanding of Mexican social media trends, digital culture, and consumer behavior.
• Strong content creation, storytelling, and Spanish copywriting skills.
• Hands-on experience with Instagram, TikTok, Facebook, and short-form video content.
• Experience with influencer marketing and social media analytics.
• Experience building social media channels from 0–1 is highly preferred.
• Background in fintech, consumer internet, e-commerce, lifestyle brands, or creative agencies is a strong plus.
• Native or fluent Spanish and professional working proficiency in English.
• Strong communication, creativity, and project management skills. Portfolio Requirement: Candidates should provide examples of social media accounts, campaigns, or content projects they have managed, along with relevant performance results.

📌 Social Media Manager (Ciudad de México)
🏢 INNOVACION YLIQUIDEZ EFECTIVA
📍 Ciudad de México