We are looking for a
Senior Marketing Specialist
to execute high-quality email marketing and automation work using Adobe Marketo Engage and strong HTML/CSS craftsmanship. You will support always-on campaigns by building emails and landing pages, running QA and A/B tests, and keeping tracking and compliance accurate.
Build, format, and modify responsive email templates and landing pages using Marketo's modular editor Troubleshoot layout issues with HTML/CSS, refine formatting, and ensure responsive rendering across major email clients and devices Translate Figma designs into pixel-accurate email builds that remain cross-client compatible Build and maintain Marketo landing pages, forms, and reusable design-system components to accelerate future production Build and configure Marketo Smart Campaigns and Smart Lists to support various marketing initiatives Set up campaign types including single-send emails, multi-touch nurture/drip sequences, and webinar/event promotions Manage campaign assets, tokens, dynamic content, and program structures aligned with Marketo best practices such as naming conventions and folder structures Support database hygiene, list management, and lead scoring/routing logic in coordination with marketing operations Monitor and troubleshoot deliverability, rendering, and tracking issues while tracking daily/weekly performance metrics such as opens, clicks, unsubscribes, and bounces Perform quality assurance on all emails to ensure flawless rendering, functioning links, and accurate personalization tokens Set up and execute A/B tests for subject lines, sender names, content layouts,



and send times to continuously improve results Define and build target audiences using Smart Lists and filter logic, ensuring compliant (GDPR/CCPA/CAN-SPAM) and accurate database lists Ensure correct UTM parameters and tracking links are embedded across all assets Collaborate with marketing, design, content, and campaign managers to gather requirements and manage revisions and approvals Oversee the email/campaign production calendar and turnaround times within a fast-paced, always-on marketing environment Document build processes, coding standards, and template libraries to scale internal knowledge and speed up execution Provide recommendations on Marketo best practices and new features to improve program performance over time Strong experience of 3+ years building and executing campaigns in Adobe Marketo Engage (Marketo Certified Professional or Associate certification is a strong plus) or automation platforms such as HubSpot or Salesforce Solid background in HTML/CSS tailored to email rendering constraints and client-specific behaviors Hands-on experience with email testing solutions including Litmus or Email on Acid Proven understanding of deliverability, sender reputation, and compliance regulations such as CAN-SPAM, GDPR, and CASL Working knowledge of A/B testing approaches and measurement basics Ability to turn static designs into functional, on-brand email builds High attention to detail combined with disciplined QA habits Comfortable handling multiple email builds at once under deadlines in a fast-paced environment Proficiency in English at an Upper-Intermediate level (B2) or higher

📌 Senior Marketing Specialist (México)
🏢 Epam Systems
📍 México