Inbound Marketing Manager (B2 B Pipeline & Demand Generation)
Position Type: Full-Time, RemoteWorking Hours: U. S. Business Hours
About the Role
We’re hiring a content-driven and inbound-focused Inbound Marketing Manager to build and scale a high-performing organic B2 B lead generation engine.
This is not a cold outreach role.
Your focus will be: Creating high-performing Linked In content
Driving meaningful audience engagement
Turning conversations into qualified pipeline
Building repeatable inbound growth systems You’ll work closely with the founder, who handles closing, while you focus on generating consistent inbound opportunities through content, positioning, and relationship-building.
This role is ideal for someone who understands how to turn content into pipeline — not just impressions or engagement.
What You’ll Own
Content-Driven Lead Generation (Primary Focus) Create and manage high-performing:
Linked In posts
Carousels
Hooks
Content campaigns Develop content angles that attract:
Founders
Decision-makers
High-intent B2 B buyers Continuously test and optimize content based on:
Reach
Engagement
Conversations
Pipeline impact Build content strategies designed to generate inbound demand Content Conversation Pipeline Turn:
Likes
Comments
Profile views
Inbound engagementinto meaningful conversations Initiate natural, value-driven DMs based on user intent
Qualify prospects and move them into the sales pipeline
Build repeatable inbound workflows that generate qualified opportunities Audience Engagement & Lead Nurturing Engage consistently with prospects through:
Comments
DMs
Ongoing conversations Build long-term relationships with leads and decision-makers
Nurture inbound prospects through:
Thoughtful follow-ups
Educational content




Strategic messaging Maintain a non-salesy, trust-driven communication style Funnel & Conversion Optimization Build simple inbound funnels: Content Engagement Conversation Call Develop:
Lead magnets
Nurture flows
Conversion paths Optimize conversion rates across each funnel stage
Improve content performance using data-driven insights Sales & Founder Collaboration Work closely with the founder to improve lead quality and conversion
Share insights regarding:
Audience behavior
Objections
Messaging
Content performance Optionally support early-stage sales conversations where needed Required Experience & Skills 2+ years of experience in:
Inbound marketing
Content-led lead generation
Organic B2 B growth Strong experience growing and managing Linked In content
Proven ability to generate:
Inbound leads
Booked calls
Pipeline through content Excellent copywriting and messaging skills
Strong understanding of B2 B sales cycles and buyer psychology
Ability to connect content performance directly to business outcomes What Makes You a Great Fit You know how to turn content into pipeline — not just engagement
You understand inbound marketing systems and buyer journeys
You think in:
Funnels
Conversion paths
Lead quality You are both:
Creative with content
Analytical with performance You take ownership of:
Leads
Conversations




Pipeline growth You understand how to build trust-based relationships through content Adecuado Experience Personal brand growth experience on Linked In
Experience generating inbound pipeline for:
B2 B agencies
Saa S companies
Consulting firms
Service businesses Familiarity with:
Linked In analytics
CRM systems
Content performance tracking Experience using AI tools such as:
Chat GPT
Claudefor:
Ideation
Research
Content optimization What a Typical Day Looks Like
Your day may include: Writing and scheduling Linked In content
Reviewing engagement and content performance metrics
Responding to comments and engaging with prospects
Starting conversations through thoughtful DMs
Qualifying inbound opportunities and routing leads
Building or refining inbound funnels
Collaborating with the founder on messaging and pipeline quality
Testing new hooks, content angles, and lead-generation ideas In short:You build inbound demand by turning content, engagement, and conversations into qualified B2 B pipeline.
Key Metrics for Success (KPIs) Qualified inbound leads generated
Conversations started from content engagement
Pipeline contribution and booked calls
Linked In content performance and engagement quality
Funnel conversion rates
Audience growth and relationship quality Why This Role Stands Out Direct ownership over inbound pipeline generation
High-impact role tied directly to business growth
Work closely with the founder on strategy and execution
Creative freedom with measurable performance ownership
Opportunity to build scalable inbound systems from the ground up
Remote flexibility with strong long-term growth potential Interview Process Initial Screening Call
Recruiter Interview
Final Interview
Offer & Onboarding #J-18808-Ljbffr

📌 Inbound Marketing Manager (Tijuana)
🏢 Pavago
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