Inbound Marketing Manager (B2B Pipeline & Demand Generation)

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

We’re hiring a content-driven and inbound-focused Inbound Marketing Manager to build and scale a high-performing organic B2B lead generation engine.

This is not a cold outreach role.

Your focus will be:

- Creating high-performing LinkedIn content
- Driving meaningful audience engagement
- Turning conversations into qualified pipeline
- Building repeatable inbound growth systems

You’ll work closely with the founder, who handles closing, while you focus on generating consistent inbound opportunities through content, positioning, and relationship-building.

This role is ideal for someone who understands how to turn content into pipeline — not just impressions or engagement.

What You’ll Own

Content-Driven Lead Generation (Primary Focus)

- Create and manage high-performing:

- LinkedIn posts

- Carousels

- Hooks

- Content campaigns

- Develop content angles that attract:

- Founders

- Decision-makers

- High-intent B2B buyers

- Continuously test and optimize content based on:

- Reach

- Engagement

- Conversations

- Pipeline impact

- Build content strategies designed to generate inbound demand

Content Conversation Pipeline

- Turn:

- Likes

- Comments

- Profile views

- Inbound engagement
into meaningful conversations

- Initiate natural, value-driven DMs based on user intent
- Qualify prospects and move them into the sales pipeline
- Build repeatable inbound workflows that generate qualified opportunities

Audience Engagement & Lead Nurturing

- Engage consistently with prospects through:

- Comments

- DMs

- Ongoing conversations

- Build long-term relationships with leads and decision-makers
- Nurture inbound prospects through:

- Thoughtful follow-ups

- Educational content

- Strategic messaging





- Maintain a non-salesy, trust-driven communication style

Funnel & Conversion Optimization

- Build simple inbound funnels: Content Engagement Conversation Call
- Develop:

- Lead magnets

- Nurture flows

- Conversion paths

- Optimize conversion rates across each funnel stage
- Improve content performance using data-driven insights

Sales & Founder Collaboration

- Work closely with the founder to improve lead quality and conversion
- Share insights regarding:

- Audience behavior

- Objections

- Messaging

- Content performance

- Optionally support early-stage sales conversations where needed

Required Experience & Skills

- 2+ years of experience in:

- Inbound marketing

- Content-led lead generation

- Organic B2B growth

- Strong experience growing and managing LinkedIn content
- Proven ability to generate:

- Inbound leads

- Booked calls

- Pipeline through content

- Excellent copywriting and messaging skills
- Strong understanding of B2B sales cycles and buyer psychology
- Ability to connect content performance directly to business outcomes

What Makes You a Great Fit

- You know how to turn content into pipeline — not just engagement
- You understand inbound marketing systems and buyer journeys
- You think in:

- Funnels

- Conversion paths

- Lead quality

- You are both:

- Creative with content

- Analytical with performance

- You take ownership of:

- Leads

- Conversations

- Pipeline growth





- You understand how to build trust-based relationships through content

Idóneo Experience

- Personal brand growth experience on LinkedIn
- Experience generating inbound pipeline for:

- B2B agencies

- SaaS companies

- Consulting firms

- Service businesses

- Familiarity with:

- LinkedIn analytics

- CRM systems

- Content performance tracking

- Experience using AI tools such as:

- ChatGPT

- Claude
for:

- Ideation

- Research

- Content optimization

What a Typical Day Looks Like

Your day may include:

- Writing and scheduling LinkedIn content
- Reviewing engagement and content performance metrics
- Responding to comments and engaging with prospects
- Starting conversations through thoughtful DMs
- Qualifying inbound opportunities and routing leads
- Building or refining inbound funnels
- Collaborating with the founder on messaging and pipeline quality
- Testing new hooks, content angles, and lead-generation ideas

In short:
You build inbound demand by turning content, engagement, and conversations into qualified B2B pipeline.

Key Metrics for Success (KPIs)

- Qualified inbound leads generated
- Conversations started from content engagement
- Pipeline contribution and booked calls
- LinkedIn content performance and engagement quality
- Funnel conversion rates
- Audience growth and relationship quality

Why This Role Stands Out

- Direct ownership over inbound pipeline generation
- High-impact role tied directly to business growth
- Work closely with the founder on strategy and execution
- Creative freedom with measurable performance ownership
- Opportunity to build scalable inbound systems from the ground up
- Remote flexibility with strong long-term growth potential

Interview Process

- Initial Screening Call
- Recruiter Interview
- Final Interview
- Offer & Onboarding

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📌 Inbound Marketing Manager (Ciudad de México)
🏢 Pavago
📍 Ciudad de México