The role also serves as the property-level liaison to the Regional Digital Marketing Hub, with respect to all digital marketing activities including not limited to paid media strategies as well as all email, website, and OTA marketing efforts, to ensure campaigns are executed accurately and successfully on behalf of the property.
Collaborate and partner with like-branded local organizations, retailers, artists, and community groups to develop programs and experiences that reflect the resort's sense of place and strengthen community relationships
Ensure all programming incorporates local culture, artisans, purveyors, and experiences that authentically connect guests to the destination
Develop all guest-facing collateral related to onsite programming and events, as well as tentpole seasonal programs including but not limited to Festive, Spring Break, Summer, and Fall.
Support S&M; and MarComm planning and lead onsite promotional execution
Support the development and management of annual programming budgets; implement financial controls, monitor performance, and take corrective action as needed to meet budget objectives
Serve as the property-level liaison and point of contact for the Regional Digital Marketing Hub, ensuring paid media, email marketing, website, and OTA initiatives are executed accurately, on-brand, and aligned with property priorities.
Coordinate with the Hub on paid media efforts, providing property business needs, creative direction, and photography, and reviewing campaign performance against key KPIs alongside the Digital Hub.
Coordinate with the Hub on email marketing campaigns, supplying property-level messaging, offers, and content aligned with current programming, promotions, and seasonal initiatives




Oversee accuracy of property content on rosewoodhotels.

Support Revenue Management and the Hub in maximizing exposure of key marketing strategies across third-party and OTA channels
Maintain strong visibility within the local community, cultivating relationships with retailers, artists, entertainers, and partners to benefit the resort
As a part of the resort's MarComm team, work closely with DOSM and DOMC to support the execution of sales & marketing strategy, including onsite programming, activations, and brand partnerships
Attend staff, leadership, and management meetings as required
Perform other duties as assigned, including property tours, media/KOL hosting, management of content shoots, and special guest requests
While this job description is intended to be an accurate reflection of the duties involved in this position, the company reserves the right to add, remove or alter duties when business need dictates.
General Skills
work with minimal supervision; maintain confidentiality of guest information and pertinent hotel data.
Creative, strategic, and digital-literate, with a working understanding of key performance metrics (CTR, ROAS)
Fluent in PowerPoint, Canva, and Adobe Creative Suite
Strong people, project and budget management skills, with the ability to manage multiple events and priorities simultaneously
100% fluent in both English and Spanish
~5+ years' experience in event planning, programming, or marketing within luxury hospitality
~ Must have strong organizational and project management skills, as well as attention to detail
~ Firm grasp on various marketing platforms, channels, and best practices, including social and digital
~ Knowledge in photography and brand identity guidance
~ Proficient in budget management and financial reporting

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📌 Program Manager Director (Monteón)
🏢 Rosewood Hotel Group
📍 Monteón