Our client is a growth-stage B2 B software company moving from $3 M to $10 M ARR over the next 12 to 18 months. Marketing runs lean and in-house. Paid media is already live across Google, Linked In, Facebook, and Chat GPT at $6,000 to $7,000 per month, and Hub Spot is the system of record for everything. They are hiring a Demand Gen Manager to own that engine and scale it against the ARR target. The role reports to the acting head of marketing and works directly with sales on pipeline.

Need to have qualifications:

- 6+ years in B2 B demand generation or growth marketing, with direct ownership of pipeline targets
- Deep Linked In expertise across organic and paid. Lead gen forms, boosted posts, and a content system you have run yourself or equivalent)
- Hub Spot mastery. Workflows, lists, lifecycle stages, forms, and attribution reporting. Hub Spot is the core system here, not a side tool
- Paid ads ownership. Managed at least $5,000 per month in spend and scaled a channel at least 5x
- Hands-on with GTM and intent data tools such as Zen ABM or Hub Spot intent credits
- AI tooling in the daily workflow. Chat GPT, Claude, and prompt-driven process design
- In-house company experience. Agency-only backgrounds are a disqualifier
- Stable tenure history. One short stint is acceptable, a pattern of them is not

Nice to have:





- MCP or agent workflows that connect AI tools to Hub Spot and other systems
- B2 B Saa S experience at the $3 M to $10 M ARR stage
- ABM program experience, from target account list build to sales handoff
- Track record building reporting that ties spend to pipeline and closed revenue
- Experience supporting a small sales team directly rather than through a marketing ops layer

Responsibilities:

- Own Linked In as the primary demand channel. Content calendar, boosted posts, lead gen campaigns, and audience building
- Run and scale paid media across Google, Linked In, Facebook, and Chat GPT within the current budget, then build the case for increasing it
- Build and maintain campaign infrastructure in Hub Spot, including workflows, lifecycle stages, forms, and attribution
- Use intent data to build target account lists and route qualified accounts to sales
- Report weekly on spend, MQLs, SQLs, and pipeline created. Pipeline contribution is the scoreboard, not impressions
- Run structured tests on creative, audiences, and offers, and document what works
- Build AI-assisted workflows that increase output without adding headcount
- Partner with sales on messaging, offers, and lead handoff so marketing-sourced leads convert
- Own a demand plan tied to the $3 M to $10 M ARR path and report progress against it

📌 Demand Generation Specialist (México)
🏢 Remote Growth Partners
📍 México