About the Role
Our client, a forward-thinking entity within the Servicios Inmobiliarios sector, is actively seeking a talented and innovative Especialista en Marketing Digital Inmobiliario . This is a fully remote position, allowing you to contribute your expertise from anywhere while driving the digital marketing strategies for our client's real estate ventures. You will be responsible for developing and executing comprehensive online marketing campaigns aimed at increasing brand awareness, generating leads, and driving sales for properties. The idóneo candidate possesses a deep understanding of digital marketing channels, SEO/SEM, social media, content creation, and analytics, with a specific focus on the real estate industry. We are looking for a creative and data-driven professional who can translate marketing strategies into tangible results for properties across various markets.

Key Responsibilities

Develop and implement a digital marketing strategy to promote real estate listings and brand.

Manage and optimize online advertising campaigns (Google Ads, social media ads).

Conduct keyword research and implement SEO best practices for website and content.

Create engaging and compelling content for websites, blogs, social media, and email campaigns.

Manage social media profiles and community engagement.

Analyze website traffic, campaign performance, and ROI using analytics tools (e.g., Google Analytics).

Generate qualified leads through digital channels and track their progression through the sales funnel.





Stay up-to-date with the latest digital marketing trends and technologies in the real estate sector.

Collaborate with sales and development teams to align marketing efforts with business objectives.

Requirements

Proven experience as a Digital Marketing Specialist, preferably within the real estate industry.

Demonstrable success in developing and executing digital marketing campaigns that drive leads and sales.

Strong knowledge of SEO, SEM, content marketing, social media marketing, and email marketing.

Proficiency with digital marketing tools (Google Analytics, Google Ads, social media management platforms, email marketing software).

Excellent copywriting and content creation skills.

Ability to analyze data and translate insights into actionable strategies.

Strong understanding of the real estate market and buyer behavior.

Excellent communication and collaboration skills for a remote work environment.

Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.

Benefits
This fully remote position offers unparalleled flexibility and the opportunity to work with a leading real estate services firm. Our client provides a competitive salary and performance-based incentives. You will have access to cutting-edge marketing tools and platforms. Continuous learning and professional development opportunities are encouraged. Join a collaborative team that values innovation and creativity in digital real estate marketing, regardless of your physical location.

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📌 Especialista en Marketing Digital Inmobiliario - Saltillo (Remoto)
🏢 Placements24
📍 Saltillo