Role Overview: We are seeking a highly organized and hands-on Brand Executive with solid experience managing multiple brands simultaneously. This role requires a true multitasker, capable of leading complex projects across various schools and brands in the Americas region. The adecuado candidate will have a strong background in brand management, marketing analytics, and multi-channel campaign execution, ensuring consistent brand positioning and effective lead generation to meet the schools’ commercial objectives.
This person must also bring a start-up mindset, with strong proactivity to take initiative, resilience to adapt quickly to constant change, and the ability to thrive under pressure. A minimum of 5 to 7 years of experience is required, ideally in demanding industries such as start-ups, fast-moving consumer goods, or other high-workload environments. The candidate must demonstrate strong attention to detail, and the ability to deliver rapid responses and quick decision-making. This is a premium look profile, combining executional excellence with the agility and mindset to succeed in a dynamic and fast-paced regional role.
Key Responsibilities: Brand Management & Execution: Manage multiple schools and brands simultaneously, ensuring each receives a tailored and high-quality marketing plan.
Multi-Channel Marketing: Design and implement integrated campaigns across offline, digital, social media, PR, events, and web, ensuring a holistic marketing approach.
Project Ownership: Lead and execute end-to-end marketing projects, demonstrating strong ownership, accountability, and hands-on delivery.
Marketing Analytics & Reporting: Deliver accurate and timely reports, with a strong passion for numbers and data. Analyze results, generate insights, and transform them into actionable strategies.
Presentations & Storytelling: Prepare and deliver clear, compelling presentations with attention to both content and design details, ensuring professional standards in all deliverables.
Commercial Mindset & Collaboration: Build strong relationships with multiple Heads of Schools and Admissions teams, aligning marketing strategies with commercial goals and ensuring stakeholder satisfaction.
Content & Creative: Support the creation and review of marketing assets,



ensuring high-quality and brand-consistent deliverables across all channels.
Attention to Detail: Ensure every marketing plan and execution is carried out with meticulous precision, creating meaningful and professional experiences for both parents and school leaders.
Travel & Regional Engagement: Be willing and enthusiastic to travel regularly, collaborating with schools outside the base city and adapting quickly to different contexts across the region.
Required Skills and Qualifications: Experience & Background Experience in marketing, in brand management roles such as Brand Manager, Senior Brand Coordinator, Brand Specialist, or similar.
Proven track record managing multiple brands simultaneously, both leading strategy and executing hands-on tasks.
Strong experience across offline and digital marketing channels, with a holistic and integrated marketing perspective.
Important: this person should not be accustomed to managing teams, as the role has no direct reports and requires a highly hands-on professional
Hard Skills Marketing plan execution: Experience in executing 360-degree marketing campaigns that involve social media, events, PR, press, and more.
Ability to deliver exceptional outcomes across multiple channels.

Project Management: Experience managing interdisciplinary teams with strong organizational skills, utilizing tracking tools and dashboards to present results to key stakeholders, ensuring smooth execution and timely reporting.

Data analytics: Ability to interpret data with strong focus on numeric skills and generate actionable insights.
Experience using Google Analytics and its variables to track and optimize website performance, user behavior, and conversion metrics
PowerBI: Intermediate level. Experience analyzing data to improve marketing performance. focusing on data reading and interpretation.

Digital advertising:



Experience with tools such as Facebook Meta Ads and Google Ads for tracking and reporting on campaign results.
Required: Ability to review campaign implementation and ensure alignment with marketing goals.

Design skills: Adobe Suite and Canva: Basic-intermediate level design skills with attention to detail.
Required: Capability to support design needs when necessary including reviewing and giving feedback on creative work.

Content creation: Excellent writing skills, with the ability to create high-quality content for a variety of platforms. This includes writing engaging and informative articles, web content, presentations, and other formats tailored to specific objectives.

Soft Skills Strong communication skills: Fluent in English (native-level), with excellent verbal and written abilities.
People-Oriented and Social Skills: Friendly and approachable, with a natural ability to connect with others. The candidate should enjoy engaging with people, be comfortable in social situations, and build strong relationships with both internal teams and external stakeholders.
Leadership and communication: Charismatic and persuasive, able to lead and motivate teams while effectively communicating with diverse stakeholders.
Creativity and attention to detail: A proactive problem solver with a creative mindset and focus on delivering detailed and high-quality marketing plans.
Resilience and adaptability: Ability to thrive in dynamic environments and adapt quickly to change.
Openness to feedback: Willingness to receive and act on constructive feedback to improve performance and grow within the company.
Teamwork: Strong collaboration skills, not only in leading school teams but also in working effectively with peers and colleagues. Ability to contribute knowledge while being open to suggestions.
Continuous learning: A curious and proactive problem-solver individual, always seeking to acquire new skills and contribute innovative solutions.
Conditions The role is on a hybrid mode. The candidate must be available for school visits at least once a week, with the flexibility to attend schools more frequently if needed.
Flexibility to travel
8 AM to 6 PM Monday to Friday Colombian Time (Mexico 7 to 5 )
Applied Official Public Holidays

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