About the Role Our client, a governmental tourism agency focused on promoting **Acapulco, Guerrero, MX**, is seeking a visionary and experienced Director of Destination Marketing. This high-impact role requires a strategic leader to develop and implement comprehensive marketing plans that enhance the appeal and economic contribution of Acapulco as a world-class tourist destination. The idóneo candidate will possess extensive experience in destination marketing, brand management, digital strategies, and public relations within the tourism sector.
Key Responsibilities Develop and execute a strategic marketing and communications plan for Acapulco, Guerrero, MX.
Oversee all marketing activities, including advertising, public relations, digital marketing, and social media campaigns.
Manage the marketing budget, ensuring optimal return on investment.
Conduct market research and analysis to identify trends, opportunities, and challenges.
Build and maintain strong relationships with media, industry partners, and stakeholders.
Lead and mentor a marketing team, fostering a collaborative and results-oriented culture.
Represent Acapulco at national and international tourism trade shows and events.
Develop and manage content for the destination's official websites and social media platforms.
Monitor brand reputation and implement strategies for positive perception management.




Drive initiatives to attract diverse segments of tourists to Acapulco.
Requirements Minimum of 8 years of experience in marketing and communications, with at least 5 years in destination marketing or tourism promotion.
Demonstrated success in developing and implementing comprehensive marketing strategies for tourism destinations.
Strong expertise in digital marketing, social media, content creation, and analytics.
Excellent leadership, communication, negotiation, and interpersonal skills.
Proven ability to manage budgets and P&L; statements.
Bachelor's degree in Marketing, Communications, Public Relations, Tourism, or a related field.
Master's degree preferred.
Fluency in Spanish and English is essential.
Ability to work under pressure and meet tight deadlines.
Deep understanding of the tourism landscape and the unique appeal of **Acapulco, Guerrero, MX**.
Must be willing to travel extensively and be based in or near Acapulco.
Benefits Our client offers a competitive salary, performance incentives, and opportunities for professional development. This is a significant leadership role with the potential to profoundly impact the tourism industry in **Acapulco, Guerrero, MX**. Join us in revitalizing and promoting this iconic destination.

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📌 Director de Marketing de Destino (Acapulco) (Loma Bonita)
🏢 Placements24
📍 Loma Bonita