Wetake play seriously. We're looking for curious adventurers ready to find their party, fueled by imaginationand driveto build what's never been built before. At Hasbro and Wizards of the Coast, you'll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

About the role
Mexico is Hasbro's largest market in Latin America, and most of our sales happen in physical stores. As Customer Marketing Associate, you will be our eyes in store. You'll bring our brands to life in department stores and toy retailers through great in-store execution, demos, activations and events.

Key responsibilities

Deliver our perfect store standard and build shelf strategies based on shopper insight.

Plan and run commercial campaigns, demos and in-store events throughout the year.

Coordination and analysis with agency for field promotion.

Guide our field promoter team to deliver results at the point of sale.

Track weekly sales, stock and distribution, and share insights and opportunities with the commercial team.

Manage agencies and vendors on quality, cost and timing.

Build strong relationships with retailers and work closely with brand, sales and finance teams.

What you'll bring

3+ years in trade marketing, customer marketing, sales or marketing.

Experience running in-store activations, promotions or events.

A good understanding of how retail works.

Strong analytical and organisational skills.

Great communication and relationship-building skills.

Spoken English.

Nice to have

Experience in toys, FMCG, entertainment or retail.





Experience managing field merchandising teams or agencies.

Knowledge of category management and pricing.

Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:

Time Off to Recharge

Financial Well-being

Life & Family Support

Volunteer and Community Initiatives

Learning & Development

Please review our Applicant Privacy Notice to learn how we collect, use, and protect your personal information in connection with the application process.

If you are a California resident, please review our Applicant Privacy Notice at https://docs.hasbro.com/en-us/legal/privacy to learn how we collect, use, and protect your personal information in connection with the application process.

As set forth in Hasbro's Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.





If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

#J-18808-Ljbffr

📌 Assoc Manager Customer Marketing (Ciudad de México)
🏢 Wizards
📍 Ciudad de México