About the Role Our client is seeking a highly creative and analytical Estratega de Contenido to develop compelling narratives and engaging content strategies for their diverse brand portfolio. This role, based in Saltillo , is central to enhancing our client's digital presence and connecting with target audiences through impactful storytelling. You will be responsible for conceptualizing, planning, and overseeing the creation of content across various platforms, including websites, social media, blogs, and email campaigns. We are looking for an individual with a proven ability to understand brand voice, target audience motivations, and the evolving digital landscape. The idóneo candidate is a master storyteller with a strategic mindset, capable of transforming business objectives into captivating content initiatives. This is an excellent opportunity to shape brand perception and drive engagement for prominent clients.
Key Responsibilities Develop and execute comprehensive content strategies aligned with marketing goals and brand objectives.
Conduct market research and audience analysis to identify content opportunities and trends.
Create compelling content calendars and editorial plans for various channels.
Oversee the creation of high-quality content, including blog posts, articles, social media updates, website copy, case studies, and video scripts.
Ensure all content is on-brand, consistent in style and tone, and optimized for SEO
Collaborate with designers, videographers, and other content creators to produce engaging multimedia assets.




Analyze content performance metrics and use data to refine strategies and improve engagement.
Manage content distribution across digital platforms, including social media, email marketing, and paid promotion.
Stay updated on industry best practices and emerging content marketing trends.
Requirements Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
Minimum of 4 years of experience in content strategy, content marketing, or copywriting.
Proven ability to develop and execute successful content strategies that drive engagement and achieve business goals.
Excellent writing, editing, and proofreading skills with a keen eye for detail and a strong command of language.
Experience with SEO best practices and keyword research tools.
Proficiency in content management systems (CMS) such as WordPress.
Strong understanding of social media platforms and digital marketing channels.
Ability to analyze data and derive actionable insights from content performance metrics.
Excellent project management and organizational skills.
Creative thinking and a passion for storytelling in a professional context for this role in Saltillo .
Benefits Competitive salary and potential for performance bonuses.
Comprehensive health, dental, and vision insurance.
Opportunities for professional development and continuous learning in content strategy.
A creative and collaborative work environment.
Flexibility for remote work arrangements.
Exposure to diverse industries and challenging projects.
Generous paid time off and holiday schedule.
Company-sponsored training and workshops.

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📌 Estratega de Contenido Creativo (Saltillo)
🏢 Placements24
📍 Saltillo