About the Role
Our client, a prominent online retailer with a robust business model, is seeking a data-driven Especialista en E-commerce y Performance Marketing to join their team in Acapulco, Guerrero . This critical role will focus on driving online sales and customer acquisition through the strategic management of paid digital advertising channels and e-commerce optimization. The idóneo candidate will possess a strong understanding of performance marketing tactics, including SEM, social media advertising, and affiliate marketing, coupled with expertise in e-commerce platform management and conversion rate optimization (CRO). You will be responsible for developing and executing campaigns designed to maximize ROI and achieve ambitious growth targets for our client's online store. This is a key position for shaping the digital revenue stream of a successful business in Acapulco, Guerrero .

Key Responsibilities
Develop, implement, and manage performance marketing campaigns across various channels (Google Ads, Meta Ads, programmatic advertising, affiliate networks). Optimize e-commerce website performance for conversions, including landing page optimization, A/B testing, and checkout process improvements. Manage advertising budgets effectively, ensuring maximum return on ad spend (ROAS). Conduct in-depth keyword research, audience analysis, and competitor monitoring to inform campaign strategies. Create and manage compelling ad copy and creative assets that drive engagement and conversions. Monitor campaign performance daily, analyzing key metrics and providing actionable insights for optimization. Collaborate with the marketing and product teams to ensure cohesive messaging and alignment with business objectives.



Analyze customer journeys and user behavior on the e-commerce platform to identify opportunities for improvement. Stay current with the latest trends and technologies in performance marketing and e-commerce. Prepare regular performance reports for management, highlighting key achievements, challenges, and strategic recommendations.

Requirements
Bachelor's degree in Marketing, Business Administration, Economics, or a related field. Minimum of 4 years of experience in performance marketing, digital advertising, and e-commerce. Proven track record of successfully managing and optimizing paid advertising campaigns to achieve sales and acquisition goals. Expertise in Google Ads, Meta Ads, and other major advertising platforms. Strong understanding of e-commerce principles, CRO, and A/B testing methodologies. Proficiency with analytics tools such as Google Analytics and experience with e-commerce platforms. Excellent analytical and problem-solving skills, with a data-driven approach. Strong communication and presentation skills in Spanish. Ability to manage multiple projects and meet deadlines in a fast-paced environment. Experience with affiliate marketing or influencer marketing is a plus. Must be based in or willing to relocate to Acapulco, Guerrero .

Benefits
Our client offers a competitive salary, performance-based incentives, comprehensive benefits, opportunities for professional growth and development, and a dynamic work environment. This role in Acapulco, Guerrero , offers a chance to significantly impact the growth of a successful online business and advance your career in performance marketing and e-commerce. Join a team committed to innovation, results, and customer satisfaction. We believe in empowering our employees to achieve their full potential.

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📌 Especialista en E-commerce y Performance Marketing (Loma Bonita)
🏢 Placements24
📍 Loma Bonita