Location: Santa Fe, Mexico City

This role is 100% in-office at our offices in the Santa Fe area of Mexico City.

Working hours: Monday to Friday, 8:00 a.m. to 6:00 p.m.

Language: Advanced English required

Role Objective The Marketing & Brand Manager will lead the strategy, planning, execution, and performance of the company’s brand portfolio, ensuring consistent brand communication and effective marketing initiatives across retail, Trade Marketing, digital, and e-commerce channels, with a strong focus on measurable results.

Key Responsibilities

- Develop, implement, and monitor annual marketing plans for the assigned brands.
- Manage assigned brands and act as the main point of contact with international brand partners.
- Coordinate product launches, from planning through commercial execution.
- Manage packaging and labeling projects, ensuring our labels and products are compliant with Mexican regulations.
- Define, monitor, and analyze key marketing KPIs, including ROI, ROAS, sales growth, conversion rate, campaign performance, and budget efficiency, using results to optimize future strategies.
- Lead and coordinate the Marketing team, establishing priorities, assigning projects, and ensuring timely and high-quality execution.
- Oversee all materials developed by the Marketing department, including graphic design, copywriting, presentations, catalogs, sell sheets, digital assets, social media content, POS materials, among others.
- Review and approve designs and copy before publication or production, ensuring accuracy, brand consistency, and overall quality.
- Supervise Trade Marketing strategies including samplings, displays, POP materials and brand activations.
- Work closely with internal and external stakeholders and agencies to ensure successful execution of marketing initiatives.




- Monitor launches, campaigns, activations, and brand performance, preparing follow-up reports and presentations for management and brand partners.
- Follow up on regulatory documentation and product specifications.
- Manage multiple projects simultaneously while ensuring deadlines and deliverables are met.

Requirements

- Bachelor’s degree in Marketing, Business Administration, Communications or a related field.
- Previous experience in Brand Management, Marketing Management or a related position.
- Minimum two years of experience in the FMCG/CPG industry, preferably within food, beverage or consumer brands, is required. Candidates without relevant FMCG/CPG experience will not be considered.
- Experience developing marketing plans and budgets.
- Experience leading or coordinating marketing teams, agencies, creatives, and external suppliers.
- Ability to supervise creative development, graphic design, copywriting and execution.
- Strong project management skills and the ability to manage multiple brands, projects and deadlines simultaneously.
- Knowledge of NOM-051 and other Mexican Regulations is a plus.
- Advanced English proficiency is indispensable. This is a requirement for the position, since the candidate will communicate regularly with international suppliers and foreign stakeholders.
- Conduct competitive benchmarking and analyze market trends using tools such as Nielsen to identify growth opportunities.

This person should be organized, analytical, proactive, detail-oriented, commercially minded, and results-driven, with the ability to lead a team while maintaining direct involvement in the day-to-day execution of the brands.

Must Haves: Advanced English proficiency is indispensable; experience managing teams.

Nice to have: Knowledge of NOM-051 and other Mexican Regulations.

📌 Brand and Marketing Manager (Ciudad de México)
🏢 Natureganix
📍 Ciudad de México