Company Description IMARC | Instituto Mexicano Americano de Relaciones Culturales, A. C. is a bilingual, bicultural institution in Hermosillo, Sonora that offers preschool, primary, and secondary education with a strong emphasis on English instruction. Founded in 1964, IMARC has more than six decades of experience in delivering high-quality academic programs and promoting language proficiency.

The institution is committed to fostering cross-cultural understanding and providing students with the skills needed to thrive in diverse environments. In addition to its formal school programs, IMARC offers English courses for children, teenagers, adults, businesses, and special purposes, creating adaptable learning paths for different needs and levels.

Role Description The Gerente de Marketing, Comunicación y Admisiones is a full-time, on-site role based in Hermosillo, SON. This role is responsible for designing and executing marketing and communication strategies to promote IMARC’s academic programs and English courses, both locally and regionally. Day-to-day responsibilities include managing digital and traditional marketing campaigns, overseeing social media and website content, coordinating events and promotional activities, and maintaining consistent institutional branding.

The position also leads admissions efforts, including planning and monitoring enrollment campaigns, supervising the admissions process, responding to prospective families and corporate clients,



and generating reports to support decision-making. The manager collaborates closely with academic, administrative, and leadership teams to align marketing, communication, and admissions initiatives with IMARC’s mission and strategic goals.

Qualifications

- Candidates should possess strong Marketing and Sales skills to plan campaigns, increase enrollment, and promote IMARC’s educational and English programs.
- Candidates should possess excellent Communication skills to create clear messages, manage external and internal communications, and engage prospective students, families, and organizations.
- Candidates should possess solid Analytical Skills to interpret data, track campaign performance, forecast enrollment trends, and support strategic decisions.
- Candidates should possess effective Project Management skills to coordinate initiatives, meet deadlines, manage budgets, and work with cross-functional teams.
- Bachelor’s degree in Marketing, Communications, Business, Education Management, or a related field.
- Experience in the education sector or in services marketing, preferably in bilingual or international institutions.
- Proficiency in Spanish and advanced English skills for professional communication and content creation.
- Ability to work on-site, build relationships with diverse stakeholders, and adapt to changing priorities in a school environment.

📌 Gerente de Marketing, Comunicación y Admisiones (Hermosillo)
🏢 IMARC | Instituto Mexicano Americano de Relaciones Culturales, A. C.
📍 Hermosillo