REGIONAL SALES MANAGER - MÉXICO

Contract position | México

CompanyARB is a integral leader in the design, manufacture, and distribution of premium accessories for 4x4 and off-road vehicles. Our product portfolio includes Air Lockers, air compressors, bull bars, suspension systems, roof racks, underbody protection, recovery equipment, lighting, and touring and adventure accessories.

As part of ARB’s expansion in Mexico, we are seeking an experienced sales professional who aligns with and represents our brand values and can develop the market, establish a strong dealer network, and represent the ARB brand nationwide.

Position SummaryThe Mexico Territory Sales Manager will play a key role in expanding ARB’s commercial presence in Mexico. This individual will be responsible for identifying, managing, and closing new business opportunities while developing relationships with automotive brands, dealers, distributors, installers, fleet operators, and other strategic accounts.

As Mexico is a developing market for ARB, this position requires a highly motivated and independent professional capable of building the territory from the ground up. The successful candidate will combine field sales experience with market intelligence, account development, product training, and active participation in Mexico’s automotive and 4x4 communities.

This is a remote contract position based in Mexico, requiring frequent domestic travel and occasional international travel. The position will report to the General Manager of ARB LATAM.

Responsibilities · Define and execute short-, medium-, and long-term territory sales strategies for Mexico.

· Identify, qualify, and onboard new dealers, distributors, installers, and strategic accounts.

· Develop strong relationships with new and existing customers to increase sales and market coverage.

· Visit customers and prospects throughout Mexico, initially focusing on priority markets such as Monterrey, Guadalajara, Mexico City, Querétaro, Puebla, Baja California, and Chihuahua.

· Build and maintain a qualified sales pipeline and accurate records of sales activities, opportunities, forecasts, and account development.

· Analyze sales performance, market and vehicle fleet trends, customer needs, and competitor activity.





· Report new business opportunities, competitor pricing, product capabilities, market developments, and customer feedback to ARB management.

· Recommend account classifications, business opportunities, sales expectations, and appropriate discount structures for new accounts.

· Present ARB’s value proposition and clearly communicate the technical and commercial differences between ARB products and competing products.

· Deliver product and sales training to dealers, distributors, installers, and other business partners.

· Coordinate with ARB’s sales, marketing, customer service, technical support, and operations teams to support customers and develop the Mexican market.

· Support product launches, dealer events, trade shows, demonstrations, and consumer-focused activities.

· Assist dealers with account planning, product selection, point-of-sale displays, promotional opportunities, and business development initiatives.

· Provide field support and coordinate technical assistance for dealers, installers, and end users as needed.

· Build relationships within Mexico’s 4x4, overlanding, outdoor recreation, automotive, fleet, and off-road communities.

· Submit regular activity and expense reports, market updates, sales forecasts, and account plans development.

· Travel within Mexico approximately 50% of the time, with occasional travel to the United States, Latin America, or other international destinations.

Initial Market Development Priorities· Assess current dealer coverage and ARB’s presence in the Mexican market.

· Visit key regions and develop relationships with leading dealers and installers.

· Identify and qualify at least 25 high-value prospective accounts within the first three months.

· Develop a prioritized list of initial dealer and distributor opportunities.

· Gather competitive intelligence on pricing, products, distribution, and market positioning.





· Identify vehicle platforms and product categories that represent the strongest opportunities for ARB.

· Recommend initial priority accounts and a business development plan for each.

· Establish a measurable sales pipeline and provide regular progress updates.

· Recommend actions to improve pricing, inventory availability, dealer support, product training, and ARB’s market coverage in Mexico.

Experience, Skills and requirements

- Preferably six or more years of successful experience in field sales, territory development, or key account management.
- Proven experience in B2B sales, preferably working with dealers, distributors, installers, or customers in the automotive aftermarket.
- Experience developing a new territory or opening new accounts is highly desirable.
- Experience in the automotive, 4x4, off-road, overlanding, power sports, or related industries is strongly preferred.
- In-depth knowledge of the Mexican automotive market and established industry relationships will be considered an advantage.
- Excellent prospecting, presentation, negotiation, relationship management, and closing skills.
- Ability to clearly communicate technical concepts and the value-added benefits of products.
- Strong analytical skills and the ability to interpret sales trends, market information, and competitor activity.
- Self-motivated and organized, with the ability to manage a nationwide territory while working remotely.
- Strong work ethic and the ability to collaborate effectively with an international team.
- Native or professional-level Spanish proficiency required.
- Professional-level English proficiency preferred.
- Proficiency in Microsoft Word, Excel, PowerPoint, and Outlook, as well as CRM systems or sales reporting tools.
- Valid driver’s license, willingness to travel frequently, and access to reliable transportation.
- A bachelor’s degree in business administration, sales, marketing, or a related field is preferred; equivalent relevant professional experience will also be considered.

Equal Opportunity ARB values a diverse and inclusive workplace. Qualified candidates will be considered without discrimination based on protected characteristics in accordance with applicable law.

📌 Regional Sales Manager Mexico (México)
🏢 ARB 4x4 Accessories USA
📍 México