Director of Ad Creative Strategy (AI-Native)IRemote IUSD$2,000 – $3,000 USD /month Base+Performance Bonus

411 Locals is hiring a Director of Ad Creative Strategy (AI-Native) to architect, manage, and scale our high-volume Meta Ads video engine. We generate direct-response leads for 3,500+ US home service SMBs (HVAC, plumbing, roofing, electrical) and are scaling to 10,000+ accounts.

We need a sharp, organized, and executive-level creative operator to lead our video production team, translate consumer psychology into high-converting video concepts, and leverage cutting-edge Generative AI workflows to drive rapid, data-driven creative testing at scale.

Core Responsibilities

- Creative Strategy & Ad Architecture:
- Conduct research in local home service verticals to map homeowner pain points and emergency triggers. Translate audience insights into high-converting hooks, script variations, visual shot lists, and CTAs grounded in direct-response principles.
- Directly manage, mentor, and coordinate a team of video editors, AI producers, and creative contributors. Establish structured workflows, clear brief systems, quality control standards, and production reviews to ensure high-velocity output.
- Build and refine hybrid production workflows incorporating Generative AI tools (Kling, Seedance, ElevenLabs, HeyGen, Midjourney, CapCut, and Claude/ChatGPT) alongside real footage to maintain weekly output velocity without sacrificing quality.
- Testing & Performance Frameworks:
- Track funnel KPIs (Hook Rate, Hold Rate, CTR, CPL, CPA) alongside media buying data. Systematically diagnose ad performance, isolate winning creative variables, and engineer 3–5 new variations of winning formulas weekly to beat creative decay.
- Architect structured creative libraries, prompt templates,



and repeatable testing playbooks that allow high-performing ad concepts to be localized and scaled across 20+ home service verticals.

Key Performance Targets

- Cost Per Lead (CPL): Reduce blended CPL from $15 ➔ Under $10.
- Lead Volume per Client: Scale average lead generation from 0.3 ➔ 2+ leads/day per client account.
- Creative Output & Diversity: Continuously discover, test, and deploy new winning video ad formats and frameworks weekly across multiple industries.

Adecuado Profile & Qualifications

- Professional Attributes & MindsetHigh Autonomy & Critical Thinking: Operates as a self-directed problem solver who takes a creative concept from raw research to a fully executed, polished asset without requiring constant oversight.
- Structured & Exceptionally Organized: Brings professional rigor, clear documentation, organized tracking, and systematic workflows to the creative team.
- Polite & Collaborative Communicator: Displays a professional, respectful, and collaborative approach when coordinating cross-functionally with executive leadership and production staff.
- Technical & Experience Requirements5+ Years Managing Creative Operations: Proven background directing video editors, motion designers, copywriters, or production teams in an agency, brand, or performance marketing environment.
- Direct-Response Copywriting Foundation: Strong grasp of customer psychology, hooks, and classic direct-response advertising principles.
- Hands-on Generative AI Proficiency: Demonstrated expertise integrating generative AI into production workflows:
- Scripting & Prompt Engineering: Claude / ChatGPT.
- Visual Storyboarding & Assets: Midjourney, ChatGPT Image Gen.
- Data Fluency: Ability to read Meta Ads Manager performance metrics to inform creative iterations and diagnose losing ad concepts.

Note: Only shortlisted candidates will be contacted.

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📌 Director of Ad Creative Strategy (AI-Native) (México)
🏢 411 LOCALS
📍 México