The Digital Content Intmd Analyst is a developing professional role.
Deals with most problems independently and has some latitude to solve complex problems.
Integrates in-depth specialty area knowledge with a solid understanding of industry standards and practices.
Good understanding of how the team and area integrate with others in accomplishing the objectives of the subfunction/ job family.
Applies analytical thinking and knowledge of data analysis tools and methodologies.
Requires attention to detail when making judgments and recommendations based on the analysis of factual information.
Typically deals with variable issues with potentially broader business impact.
Applies professional judgment when interpreting data and results.
Breaks down information in a systematic and communicable manner.
Developed communication and diplomacy skills are required in order to exchange potentially complex/sensitive information.
Moderate but direct impact through close contact with the businesses' core activities.
Quality and timeliness of service provided will affect the effectiveness of own team and other closely related teams.ResponsibilitiesWork with internal content partners to ensure content is serving business objectives and meeting key perfomance indicators (KPIs)Create content and provide oversight of the content calendar for those topics and editing of content.Support relevant paid/owned/earned content amplification opportunities and content distributionEnsure compliance with business, legal and compliance review of content and imageryProvide recommendations with agency partners to ensure that content is engaging, accurate and optimized for searchTrack analytics and optimize content to ensure that traffic/engagement goals and program KPIs are being metSupport specific partnership pilot programs and work with internal stakeholders to optimize content and distributionCollaborate to build a media plan with agency partners to strategically distribute content to target audiencesSupport consumer strategy and pilots, as assigned, working to partner and share learnings with global teamsUtilize paid channels including social media and syndication partners that effectively align with content topicsUnderstand and support quarterly paid media budget and manage marketing programs to determine best marketing channels for contentBuild targeted audience profiles and segments, as assigned,



that strategically align with Citi produced contentManage retargeting strategy to reach existing Citi customersDemonstrate return on investment of content and provide leadership with data that supports need for ongoing content investmentPartner with vendors to produce content that aligns with Citi goals and deliver content to targeted audienceWork cross-functionally to develop partnership agreements in accordance with requirements of internal stakeholdersAppropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.Qualifications2-5 years of experience in content marketing, content writing/editing, and/or related experiences and internshipsEducationBachelors/University degree or equivalent experienceThis job description provides a high-level review of the types of work performed.
Other job-related duties may be assigned as required.Descripción de puesto adicionalDescripción del RolEl Analista de Adobe Target es responsable de operar, ejecutar y analizar pruebas y personalizaciones en el sitio web utilizando Adobe Target, con el objetivo de incrementar la conversión, optimizar la experiencia del usuario y maximizar los resultados de negocio.
Trabaja en estrecha colaboración con el Especialista en Adobe Audience Manager para integrar audiencias, segmentar usuarios y aplicar estrategias de targeting dinámico.ResponsabilidadesConfigurar, ejecutar y monitorear A/B Tests, multivariantes (MVT) y personalizaciones dentro de Adobe Target.Asegurar la correcta integración con Adobe Analytics, AAM y Launch para la recolección y trazabilidad de datos.Coordinar con los equipos de desarrollo para la inserción de mboxes, parámetros y scripts necesarios para las experiencias.Colaborar con el especialista de Adobe Audience Manager en la creación y validación de segmentos de audiencia utilizados en las experiencias de Target.Implementar experiencias diferenciadas por comportamiento, dispositivo, canal o datos demográficos.Validar la calidad y activación de datos provenientes de AAM o fuentes externas.Analizar los resultados de las pruebas y personalizaciones (CTR, lift, convertion rate, revenue per visit, otras).




Elaborar reportes ejecutivos y recomendaciones de optimización continua, basadas en resultados estadísticamente significativos.Colaborar con equipos de CRO, UX y marketing digital para identificar nuevas oportunidades de prueba.Mantener actualizado el catálogo de pruebas activas y finalizadas.Documentar la metodología, configuración, hipótesis, resultados y aprendizajes clave.Garantizar el cumplimiento de estándares de privacidad y gobernanza de datos.Formación Académica | Conocimientos Técnicos | Experiencia LaboralDe 2 a 3 años de experiencia en análisis digital, optimización o personalización wen.Licenciatura o ingeniería en Marketing Digital, Sistemas, Analítica, Ciencias de datos o afines | Título cualificado requerido.Experiencia directa en Adobe Target (obligatoria) y conocimiento de su integración con Adobe Analytics y AAM.Conocimientos deseables en HTML, CSS y JavaScript para interpretar o ajustar experiencias.Implementación de Adobe Target (A/B, MVT, Recommendations, VEC y Form-based).
Adobe Audience Manager y Adobe Analytics para integraciones de datos.Excel, Power BI o Adobe Workspace para análisis de datos.Conocimiento básico de estadística aplicada a pruebas A/B.Habilidades de LiderazgoPensamiento analítico y enfoque en resultados.Comunicación efectiva con equipos técnicos y de negocio.Orientación a la mejora continua y curiosidad por la experimentación.Atención al detalle y orientación de resultados.Orientación a la optimización: busca continuamente mejorar resultados.Pensamiento analítico: interpreta datos y genera insights accionables.Autonomía técnica: opera herramientas con mínima supervisión.Curiosidad digital: explora nuevas formas de personalizar la experiencia.Job Family GroupMarketingJob FamilyDigital & Social Media MarketingTime TypeFull timeMost Relevant SkillsPlease see the requirements listed above.Other Relevant SkillsFor complementary skills, please see above and/or contact the recruiter._Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.__If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review_ Accessibility at Citi ( _._Citi is an equal opportunity and affirmative action employer.Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.
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📌 Banamex - Analista De Adobe Target - Portal Web (Xico)
🏢 Citigroup
📍 Xico