Our client is a growth-stage B2 B software company moving from $3 M to $10 M ARR over the next 12 to 18 months. Marketing runs lean and in-house. Paid media is already live across Google, Linked In, Facebook, and Chat GPT at $6,000 to $7,000 per month, and Hub Spot is the system of record for everything. They are hiring a Demand Gen Manager to own that engine and scale it against the ARR target. The role reports to the acting head of marketing and works directly with sales on pipeline.
Need to have qualifications: 6+ years in B2 B demand generation or growth marketing, with direct ownership of pipeline targets
Deep Linked In expertise across organic and paid. Lead gen forms, boosted posts, and a content system you have run yourself (60-30-10 or equivalent)
Hub Spot mastery. Workflows, lists, lifecycle stages, forms, and attribution reporting. Hub Spot is the core system here, not a side tool
Paid ads ownership. Managed at least $5,000 per month in spend and scaled a channel at least 5x
Hands-on with GTM and intent data tools such as Zen ABM or Hub Spot intent credits
AI tooling in the daily workflow. Chat GPT, Claude, and prompt-driven process design
In-house company experience. Agency-only backgrounds are a disqualifier
Stable tenure history. One short stint is acceptable, a pattern of them is not Nice to have:



MCP or agent workflows that connect AI tools to Hub Spot and other systems
B2 B Saa S experience at the $3 M to $10 M ARR stage
ABM program experience, from target account list build to sales handoff
Track record building reporting that ties spend to pipeline and closed revenue
Experience supporting a small sales team directly rather than through a marketing ops layer Responsibilities: Own Linked In as the primary demand channel. Content calendar, boosted posts, lead gen campaigns, and audience building
Run and scale paid media across Google, Linked In, Facebook, and Chat GPT within the current budget, then build the case for increasing it
Build and maintain campaign infrastructure in Hub Spot, including workflows, lifecycle stages, forms, and attribution
Use intent data to build target account lists and route qualified accounts to sales
Report weekly on spend, MQLs, SQLs, and pipeline created. Pipeline contribution is the scoreboard, not impressions
Run structured tests on creative, audiences, and offers, and document what works
Build AI-assisted workflows that increase output without adding headcount
Partner with sales on messaging, offers, and lead handoff so marketing-sourced leads convert
Own a demand plan tied to the $3 M to $10 M ARR path and report progress against it #J-18808-Ljbffr

📌 Demand Generation Specialist (Ciudad de México)
🏢 Remote Growth Partners
📍 Ciudad de México