About the Role

Our client, a major player in the Bienes de Consumo Masivo (FMCG) sector, is seeking a strategic and insightful Category Manager to lead key product categories from their base in Tlaquepaque, Jalisco, MX. This hybrid role requires a deep understanding of market dynamics, consumer behavior, and retail strategies to drive category growth and profitability. You will be responsible for developing and implementing comprehensive category plans, managing product assortments, optimizing pricing and promotions, and collaborating closely with sales and marketing teams. The adecuado candidate will possess strong analytical skills, exceptional negotiation abilities, and a proven track record of success in category management within the FMCG industry. This position offers a significant opportunity to influence product strategy and commercial execution, working with cross-functional teams to achieve business objectives. Your expertise will be crucial in navigating the competitive retail landscape and maximizing the potential of assigned categories.

Key Responsibilities

- Develop and execute category strategies that align with overall business objectives and brand goals.
- Analyze market data, sales performance, and consumer insights to identify growth opportunities and category trends.
- Manage product portfolios, including assortment optimization, new product introductions, and SKU rationalization.
- Develop and implement pricing and promotional strategies to drive sales volume and profitability.




- Collaborate with sales teams to ensure effective execution of category plans at the retail level.
- Build and maintain strong relationships with key suppliers and retail partners.
- Monitor competitive activity and market dynamics to adapt strategies as needed.
- Oversee financial performance of assigned categories, including P&L; management.
- Present category reviews and strategic recommendations to senior management.

Requirements

- Bachelor's degree in Business Administration, Marketing, Economics, or a related field.
- Minimum of 5-7 years of experience in category management, brand management, or strategic account management within the FMCG industry.
- Proven ability to develop and execute successful category strategies that drive growth.
- Strong analytical skills with proficiency in data analysis and interpretation.
- Excellent negotiation, communication, and presentation skills.
- Deep understanding of retail operations and channel dynamics in Mexico.
- Experience working in a hybrid environment, collaborating effectively with teams both on-site and remotely.
- Proficiency in category management software and MS Office Suite.
- Strategic thinker with a results-oriented approach.

Benefits

- Competitive salary and comprehensive benefits package.
- Opportunity to manage significant product categories for a leading FMCG company.
- Professional development and career advancement opportunities.
- Hybrid work model providing work-life balance.
- Engaging and collaborative team environment.
- Contribute to key strategic decisions impacting market presence.

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📌 Gerente de Categoría Estratégica (San Pedro Tlaquepaque)
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📍 San Pedro Tlaquepaque