About the Role

Our client, a dynamic and rapidly growing e-commerce company, is seeking a data-driven and analytical Especialista en Paid Media y Performance Marketing to join their remote team, serving clients across Mexico, including in Hermosillo, Sonora. This role is critical for planning, executing, and optimizing paid advertising campaigns across various digital channels to achieve measurable results. You will be responsible for managing campaigns on platforms such as Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads, with a strong focus on driving conversions, leads, and revenue. The idóneo candidate possesses a deep understanding of performance marketing principles, A/B testing, and data analysis. If you are passionate about maximizing ROI through paid channels and thrive in a data-centric environment, this is an exciting opportunity.

Key Responsibilities

- Develop and manage paid media campaigns across multiple platforms including Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other relevant channels.
- Conduct keyword research, audience targeting, and competitive analysis to inform campaign strategy.
- Create compelling ad copy and select high-performing creative assets.
- Monitor campaign performance daily, optimizing bids, budgets, targeting, and creative elements to maximize ROI.
- Analyze campaign data, website analytics, and conversion metrics to identify trends and insights.
- Implement A/B testing strategies for ads, landing pages, and targeting parameters.
- Manage campaign budgets effectively to ensure optimal spend and performance.
- Prepare regular performance reports for stakeholders, highlighting key metrics, insights, and recommendations.




- Stay up-to-date with the latest trends, technologies, and best practices in paid media and performance marketing.
- Collaborate with other marketing team members to ensure cohesive campaign execution and alignment with overall marketing goals.

Requirements

- Bachelor's degree in Marketing, Business Administration, Statistics, or a related field.
- 3+ years of hands-on experience in managing paid media campaigns and performance marketing.
- Proven expertise in Google Ads, Facebook Ads Manager, and other major ad platforms.
- Strong understanding of digital marketing KPIs, analytics, and reporting.
- Proficiency with web analytics tools such as Google Analytics.
- Excellent analytical, problem-solving, and critical thinking skills.
- Ability to interpret complex data and translate it into actionable strategies.
- Strong written and verbal communication skills in Spanish.
- Experience with A/B testing and conversion rate optimization (CRO).
- Detail-oriented with a focus on accuracy and results.

Benefits

- competitive salary and a comprehensive benefits package, including health insurance.
- This is a fully remote position, providing flexibility and work-life balance.
- Opportunities for professional development, including access to industry certifications and online training, are available.
- Employees can participate in virtual team-building activities and enjoy a collaborative work environment.
- You will work with leading-edge digital marketing tools and have the opportunity to make a significant impact on client success.
- Career advancement opportunities within a growing organization are substantial.

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📌 Especialista en Paid Media y Performance Marketing (Hermosillo)
🏢 Placements24
📍 Hermosillo