About the Role

Our client, a distinguished name in the Bienes de Consumo Masivo (FMCG) sector, is seeking a talented and enthusiastic Consumer Marketing Specialist to join their team in the vibrant city of Cancún, Quintana Roo, MX. This hybrid role is designed for an individual passionate about understanding consumer needs and translating insights into impactful marketing strategies. You will play a key role in developing and executing marketing campaigns that enhance brand awareness, drive product trial, and foster consumer loyalty. The adecuado candidate will possess a creative mindset, strong analytical abilities, and a solid understanding of marketing principles within the FMCG context. This position offers an exciting opportunity to contribute to the growth of well-known brands, working collaboratively with marketing, sales, and product development teams to achieve business objectives. Your dedication to consumer engagement will be paramount to success in this role.

Key Responsibilities

- Assist in the development and execution of integrated marketing plans for assigned brands or product lines.
- Conduct market research and analyze consumer data to identify key trends and insights.
- Support the creation of marketing collateral, promotional materials, and digital content.
- Help manage social media presence and engage with online communities.
- Monitor campaign performance and contribute to reporting on key marketing metrics (e.g., reach, engagement, ROI).




- Collaborate with agencies and vendors to execute marketing initiatives.
- Assist in organizing and executing consumer promotions and events.
- Stay informed about competitor activities and industry best practices in consumer marketing.
- Contribute ideas for product innovation and brand positioning.

Requirements

- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- 1-3 years of experience in marketing, preferably within the FMCG industry or with a focus on consumer goods.
- Familiarity with marketing principles, consumer behavior, and market research.
- Strong written and verbal communication skills in Spanish.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Basic understanding of digital marketing channels and social media platforms.
- Excellent organizational skills and attention to detail.
- Ability to work effectively in a hybrid setting, collaborating with teams both remotely and in the office.
- Enthusiastic and eager to learn and grow in the marketing field.

Benefits

- Competitive salary and benefits package.
- Opportunity to work with well-established brands in the FMCG sector.
- Gain valuable experience in diverse marketing functions.
- Collaborative and supportive team environment.
- Hybrid work model offering flexibility.
- Professional growth and development opportunities.

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📌 Especialista en Marketing de Consumo Masivo (Cancún)
🏢 Placements24
📍 Cancún