BRAND EXECUTIVE (Ciudad de México)

BRAND EXECUTIVE (Ciudad de México)

30 oct
|
Search
|
Ciudad de México

30 oct

Search

Ciudad de México

Role Overview:
We are seeking a highly organized and hands-on Brand Executive with solid experience managing multiple brands simultaneously. This role requires a true multitasker, capable of leading complex projects across various schools and brands in the Americas region. The idóneo candidate will have a strong background in brand management, marketing analytics, and multi-channel campaign execution, ensuring consistent brand positioning and effective lead generation to meet the schools’ commercial objectives.
This person must also bring a start-up mindset, with strong proactivity to take initiative, resilience to adapt quickly to constant change, and the ability to thrive under pressure. A minimum of 5 to 7 years of experience is required, ideally in demanding industries such as start-ups, fast-moving consumer goods, or other high-workload environments. The candidate must demonstrate strong attention to detail, and the ability to deliver rapid responses and quick decision-making. This is a premium look profile, combining executional excellence with the agility and mindset to succeed in a dynamic and fast-paced regional role.
Key Responsibilities:
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Brand Management & Execution: Manage multiple schools and brands simultaneously, ensuring each receives a tailored and high-quality marketing plan.
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Multi-Channel Marketing: Design and implement integrated campaigns across offline, digital, social media, PR, events, and web, ensuring a holistic marketing approach.
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Project Ownership: Lead and execute end-to-end marketing projects, demonstrating strong ownership, accountability, and hands-on delivery.
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Marketing Analytics & Reporting: Deliver accurate and timely reports,



with a strong passion for numbers and data. Analyze results, generate insights, and transform them into actionable strategies.
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Presentations & Storytelling: Prepare and deliver clear, compelling presentations with attention to both content and design details, ensuring professional standards in all deliverables.
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Commercial Mindset & Collaboration: Build strong relationships with multiple Heads of Schools and Admissions teams, aligning marketing strategies with commercial goals and ensuring stakeholder satisfaction.
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Content & Creative: Support the creation and review of marketing assets, ensuring high-quality and brand-consistent deliverables across all channels.
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Attention to Detail: Ensure every marketing plan and execution is carried out with meticulous precision, creating meaningful and professional experiences for both parents and school leaders.
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Travel & Regional Engagement: Be willing and enthusiastic to travel regularly, collaborating with schools outside the base city and adapting quickly to different contexts across the region.
Required Skills and Qualifications:
Experience & Background
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Experience in marketing, in brand management roles such as Brand Manager, Senior Brand Coordinator, Brand Specialist, or similar.
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Proven track record managing multiple brands simultaneously, both leading strategy and executing hands-on tasks.
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Strong experience across offline and digital marketing channels, with a holistic and integrated marketing perspective.
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Important: this person should not be accustomed to managing teams, as the role has no direct reports and requires a highly hands-on professional
Hard Skills
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Marketing plan execution:
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Experience in executing 360-degree marketing campaigns that involve social media, events, PR, press, and more.
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Ability to deliver exceptional outcomes across multiple channels.
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Project Management:
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Experience managing interdisciplinary teams with strong organizational skills, utilizing tracking tools and dashboards to present results to key stakeholders, ensuring smooth execution and timely reporting.
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Data analytics:
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Ability to interpret data with strong focus on numeric skills and generate actionable insights.
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Experience using Google Analytics and its variables to track and optimize website performance, user behavior, and conversion metrics
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PowerBI: Intermediate level. Experience analyzing data to improve marketing performance. focusing on data reading and interpretation.
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Digital advertising:
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Experience with tools such as Facebook Meta Ads and Google Ads for tracking and reporting on campaign results.
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Required: Ability to review campaign implementation and ensure alignment with marketing goals.
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Design skills:
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Adobe Suite and Canva: Basic-intermediate level design skills

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