Join Our Team at Skin and Cancer Institute

Are you passionate about dermatology and skin health? Do you thrive in a dynamic, patient-focused environment? Skin and Cancer Institute is looking for dedicated professionals to join our team

Why Join Us?

Skin and Cancer Institute is one of the largest U.S. dermatology networks in the country, with 60+ locations across California, Arizona, Nevada and New Mexico. The organization specializes in medical, surgical, cosmetic dermatology, and skin cancer treatment.

Summary of Position

The Digital Marketing & SEO Specialistis responsible for administering, maintaining, and optimizing Skin and Cancer Institute’s websites and digital properties across multiple clinic locations. The primary focus of this role is hands‑on website administration and mastery of technical, on‑page, and local search engine optimization (SEO), with responsibility for website health, performance, crawlability, indexing, and organic search visibility.

This role combines technical website ownership with advanced SEO execution: diagnosing website and search performance issues, implementing improvements, validating results, and maintaining clear documentation. Online reputation management, Google Reviews growth, and content optimization are supporting responsibilities that complement the core website administration and SEO priorities and help strengthen online credibility and patient acquisition efforts.

- Work Category:Permanent & Full-time
- Work Location:Mexico - Remote
- Work Schedule:Mon-Fri 8AM - 5PM PST

WHAT YOU'LL DO

Website Administration & Technical Ownership (Primary Focus)

- Own day-to-day administration and maintenance of all SCI websites and digital properties,



including hands‑on CMS management and timely resolution of website issues.
- Proactively monitor website uptime, functionality, accessibility, and performance; troubleshoot issues and coordinate resolution when developer or vendor support is required.
- Diagnose and resolve broken links, redirect issues, crawl errors, and page-specific defects; verify fixes and document the outcome.
- Execute website updates, content publishing, and landing page creation; check functionality, formatting, mobile responsiveness, and SEO elements before and after publishing.
- Maintain clear website architecture, navigation, and internal linking to support usability, content discovery, and search engine access.
- Monitor page speed and Core Web Vitals, identify performance bottlenecks, and implement or coordinate improvements with developers and vendors.
- Validate mobile‑friendly layouts and responsive functionality across key website pages and after material updates.
- Conduct recurring website audits, prioritize findings by impact, and track corrective actions through completion.
- Serve as the primary coordination point for website enhancements and technical issue resolution, clearly distinguishing work handled directly from work requiring developers or vendors.
- Maintain website administration documentation, change logs, issue records,



and post‑update validation results.

Search Engine Optimization (SEO) Mastery (Primary Focus)

Technical SEO

- Lead comprehensive technical SEO audits, translate findings into prioritized action plans, and implement or coordinate remediation.
- Use Google Search Console to diagnose crawlability and indexing issues, investigate affected pages, and validate corrective actions.
- Administer XML sitemaps, robots.txt files, canonical tags, and redirects with a clear understanding of their impact on crawling, indexing, and duplicate content.
- Identify root causes of technical SEO issues, implement appropriate fixes, and verify their effect on site health and search performance.
- Develop and maintain website structure and internal linking strategies that align service, provider, clinic, and location pages with targeted search opportunities.
- Continuously monitor technical site health, track unresolved SEO issues, and document completed fixes and validation results.

On-Page SEO

- Perform in-depth keyword research and competitor analysis; map target keywords to relevant pages and prioritize optimization opportunities.
- Apply advanced on-page SEO techniques to page titles, meta descriptions, heading structure, image tags, and content; validate implementation accuracy.
- Optimize service, provider, clinic, and location pages using page-specific keyword strategies and relevant content improvements.
- Integrate SEO checks into new content and landing page publishing workflows so optimization is completed before launch.
- Maintain consistent keyword targeting across website content and review results to

📌 Digital Marketing (México)
🏢 SKIN AND CANCER INSTITUTE
📍 México