About the Role

Our client, a prominent international player in the FMCG sector, is seeking an accomplished Senior Brand Manager to spearhead their food and beverage division from their Ciudad Juárez, Chihuahua office. This executive role demands a strategic visionary with extensive experience in brand building, marketing strategy development, and P&L; management within the dynamic food and beverage market. You will be responsible for driving brand growth, market share, and profitability by leveraging deep consumer insights, market analysis, and innovative marketing campaigns. The adecuado candidate will possess exceptional leadership qualities and a proven ability to manage cross-functional teams and external partners to deliver outstanding results in the Bienes de consumo masivo industry. This is a significant opportunity to shape the future of leading brands in Ciudad Juárez.

Key Responsibilities

- Develop and execute comprehensive brand strategies for the food and beverage portfolio, including marketing plans, innovation roadmaps, and communication initiatives.
- Conduct in-depth market research and consumer analysis to identify key trends, opportunities, and competitive threats.
- Manage the brand's P&L;, setting financial targets, and ensuring profitable growth.
- Lead the development and launch of new products and marketing campaigns, ensuring alignment with brand objectives.
- Oversee the creation of all marketing assets and ensure brand consistency across all channels.
- Manage relationships with advertising agencies, market research firms, and other external partners.




- Drive consumer engagement and build strong brand equity.
- Monitor brand performance, market share, and profitability, providing regular reports and strategic recommendations to senior leadership.
- Collaborate effectively with sales, R&D;, and supply chain teams.

Requirements

- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 7 years of experience in brand management, with a significant focus on the food and beverage sector within FMCG.
- Demonstrated success in developing and executing impactful brand strategies and marketing campaigns.
- Strong analytical skills, with a deep understanding of consumer insights, market dynamics, and financial metrics.
- Proven ability to manage P&Ls; and marketing budgets effectively.
- Exceptional leadership, communication, presentation, and interpersonal skills.
- Experience in managing agencies and cross-functional teams.
- Ability to thrive in a fast-paced, evolving market environment in Ciudad Juárez.
- Fluency in Spanish and English.
- Familiarity with the consumer market in northern Mexico is a plus.

Benefits

- Highly competitive annual salary of $920,000 MXN.
- Performance-based annual bonus.
- Comprehensive health, dental, and vision insurance plans.
- Retirement savings program.
- Generous paid time off and holidays.
- Opportunities for professional development and advanced training.
- A leadership role in a major FMCG company, with hybrid flexibility in Ciudad Juárez.
- Contribute to the growth and innovation of leading brands in the Bienes de consumo masivo category.

📌 Gerente de Marca Senior para Alimentos y Bebidas (Chihuahua)
🏢 Placements24
📍 Chihuahua