About the Role

Our client, a prominent player in the automotive sector , is seeking a dynamic Especialista en Comunicación y Relaciones Públicas to enhance their brand presence and manage external communications in Culiacán, Sinaloa, MX . This role requires a creative and strategic individual capable of developing compelling narratives and fostering positive relationships with media, industry stakeholders, and the public. You will be instrumental in crafting press releases, managing social media content, organizing events, and ensuring consistent brand messaging across all channels. The adecuado candidate will have a passion for the automotive industry and a proven track record in public relations and communications, with an ability to adapt to the fast-paced nature of this sector.

Key Responsibilities

- Develop and execute communication plans tailored to the automotive industry.
- Manage media relations, including proactive outreach, press release distribution, and media monitoring.
- Create engaging content for various platforms, such as website articles, social media posts, and brochures.
- Organize and coordinate press events, product launches, and dealership communications.
- Monitor industry news and trends, identifying potential communication opportunities or challenges.




- Collaborate with marketing and sales teams to ensure integrated communication strategies.
- Manage the company's online reputation and social media presence.
- Support the development of internal communications to align employees with company goals.
- Assist in crisis communication efforts as needed.

Requirements

- Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field.
- 3-5 years of experience in communications or public relations, preferably within the automotive industry or a related field.
- Strong understanding of media relations and experience in generating positive media coverage.
- Excellent written and verbal communication skills in Spanish.
- Proficiency in social media management and digital content creation.
- Experience in event planning and execution.
- Ability to work effectively in a team and manage multiple projects simultaneously.
- Passion for the automotive industry and its developments.
- Proactive, detail-oriented, and adaptable to a dynamic work environment.

Benefits

Our client offers a competitive salary, excellent benefits, opportunities for professional development within a growing industry, and a dynamic work environment. This hybrid role offers flexibility while ensuring your integral contribution to our client's success in Culiacán, Sinaloa, MX .

📌 Especialista en Comunicación y Relaciones Públicas para el Sector Automotriz (Culiacán Rosales)
🏢 Placements24
📍 Culiacán Rosales