Job Responsibilities

1. Take charge of the overall marketing and sales promotion of LOVOL tractors, harvesters and farm implements in Mexico. Formulate regional sales strategies, annual sales targets and implementation plans to achieve the sales goals assigned by headquarters.
2. Develop and maintain authorized distributors across Mexican states, negotiate distribution cooperation, manage distribution channels, provide sales support and policy training for distributors, and help distributors develop local farmer customers.
3. Coordinate sales business supported by the Irapuato pre-positioned warehouse, track inventory sales rhythm, design promotion plans according to stock levels to sell down the inventory of complete machines and spare parts in the warehouse.
4. Organize participation in Mexican agricultural machinery exhibitions, field demonstrations and farmer promotion events. Plan product demonstrations and promotional activities, collect sales leads, and build brand awareness of LOVOL in Mexico.
5. Research local agricultural machinery market conditions, pricing and product updates of competitors (John Deere, New Holland, Massey Ferguson, etc.) and farmer demands. Submit regular market research reports to China headquarters to support product adaptation and pricing decisions.
6. Negotiate with key clients and large-scale farms, prepare quotations, conduct business negotiations, follow up orders and support contract execution.
7.



Gather customer feedback and market requirements, communicate with after-sales and R&D; teams in China to support continuous improvement of products and services.
8. Analyze sales and channel data, prepare sales reports, and regularly report market, channel and performance progress to China headquarters.
9. Travel frequently across states in Mexico to visit distributors and farms for market development, client visits and event execution.

Requirements

1. Major in agricultural machinery, marketing, mechanics or related fields. Experience in sales and channel management for agricultural machinery or construction machinery, prior knowledge of the Mexican agri-market is preferred.
2. Fluent in Spanish to communicate independently with farmers and distributors; good English proficiency for smooth communication with the Chinese headquarters team.
3. Familiar with agricultural machinery, understand selling points of tractors, harvesters and farm implements, and able to compare competing products.
4. Proven ability in channel development, distributor management and business negotiation, strong goal orientation and able to work under sales pressure.
5. Accept frequent cross-state business trips within Mexico, including farm visits and field promotion activities.
6. Capable of planning marketing events, tracking customer leads, with good market awareness.
7. Honest, resilient under pressure, with excellent communication skills.

📌 Marketing Manager (Irapuato)
🏢 LOVOL GLOBAL
📍 Irapuato