LocationOnsite in Monterrey, Mexico or Hybrid from other regions with frequent travel to Monterrey officeAbout the Hiring CompanyWe are looking for a strategic and hands-on Head/ Director of Marketing to lead all customer acquisition efforts in Mexico/ LATAM markets and drive scalable, profitable growth.As Head/ Director of Marketing, you will own the full strategic marketing across paid media, affiliates, partnerships, and emerging growth channels.
You will be responsible for driving first-time depositors (FTDs) and maximizing LTV, acquisition, retention, etc.This is a high-impact leadership role requiring deep knowledge of the Mexican & LATAM digital landscape, regulatory nuances, and player behavior within sportsbook and online casino.Job ResponsibilitiesDevelop and execute a multi-channel acquisition and overall marketing strategy tailored to the Mexican marketOwn acquisition forecasting, budget allocation and performance targetsBuild and lead a high-performing acquisition team (paid media, affiliates, media buying, performance analytics)Partner closely with CRM, Product, BI, Compliance,



and Creative teams to align growth initiativesOversee paid acquisition channels including Meta, Google, TikTok, programmatic etcContinuously optimize campaigns to improve conversion ratesImplement rigorous A/B testing frameworks across creatives, landing pages, offers, and targetingLead affiliate program strategy & build relationships with key Mexican affiliates, media houses, tipsters, influencers & other strategic partnerships.The Successful Candidate5+ years in iGaming, preferably Sports-focused in Mexico or LATAM markets, with a holistic view and approach on overall marketing strategiesProven experience scaling acquisition in Mexico or LATAM marketsStrong track record managing monthly marketing budgetsData-driven decision-maker with strong commercial acumenDeep knowledge of Mexican digital advertising landscape and Mexican culture.Strong negotiation and partner management skillsAdvanced understanding of funnel optimization and player economicsFluent in Spanish and English
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📌 Head / Director Of Marketing – Igaming – Onsite Or Hybrid, Mexico (Monterrey)
🏢 Smartconsulting.Net
📍 Monterrey