Purpose & Overall Relevance For The Organization
Lead the implementation of LAM E2E GTM process within the country to support the growth of adidas by providing infrastructure, mindset and capabilities to ensure optimized marketing planning & process mgmt.

Key Responsibilities

Leads the implementation of E2E GTM Process within the country.

Creates Local E2E Calendar and efficient processes, following LAM GTM Calendars.

Ensures awareness and adherence of marketing teams towards milestones, deliverables and handover dates across all LAM & Country Calendars. Guarantee compliance.

Supports the Range Planning process, from Country input to hand over to sales, ensuring all efficiency KPI’s and timelines are achieved

Drives operational alignment of all adidas marketing functions, ensuring the strategic alignment among both brands

Supports local meeting preparations, from kick-offs to pre-sales with both internal customers and external vendors.

Leads sample coordination process (prior, during and after sell-in), organizing sample arrival tracking and ensuring efficient inventory tracking.

Drives flawless showroom set up process following LAM guidance

Manage the on-time delivery of all seasonal marketing sell-in materials. (i.e Ecatalogue)

Supports BU’s in Pricing and margin analysis process

Ensures article master data accuracy and consistency between systems: RMA/SAP/sysphera. Master data checks in RMA / SAP / Sysphera

Leads Marketing Operations Team: Article Master Data and Go To Market Process Management and to ensure resource allocation.





Build strong collaboration with Demand planning and Purchasing departments to support the Forecasting process and ensure optimal product launches

Supports the brand director on implementation of Regional change projects and management of local change projects

Key Relationships

Country BU

Country Brand activation team

Country DP / Availability manager

Country sales coordination manager

Market Marketing Operations

Finance / IT

Knowledge Skills And Abilities

Strong organization, planning and communication skills

Strong problem solving and results oriented skills

Strong interpersonal skills (e.g., relationship management, facilitation) and deep cross functional process knowledge

Broad & deep knowledge in own functional area, combining theoretical and practical knowledge

Advance MS Office Suite skills (Microsoft Excel, Access, Power Point, Word y Outlook)

Fluent in English (writing and verbal).

Requisite Education And Experience / Minimum Qualifications

5-7 years

As manager of Experts 0 – 2 years management experience required

As manager of Admin / Tech Support minimum of 3 years management experience required

Bachelors in related field required such as marketing, business or engineering (commercial or industrial)

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.

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📌 Sr. Manager Marketing Operations (Heroica Puebla de Zaragoza)
🏢 Adidas
📍 Heroica Puebla de Zaragoza