About the Role:
TheSenior Director, Commercial APACis a pivotal leadership role at Emma, responsible for shaping and executing our commercial strategy across one of our most strategically important growth regions. This leader combinesstrategic and entrepreneurial drive with disciplined execution, building Emma into the most trusted and profitable sleep brand across Asia-Pacific.

With full accountability for revenue, margin, customer trust, and sales strategy, the Senior Director drives Emma's countries through thegrowth phases from early to mature phases, ensuring that every step is profitable, structured, and scalable.
What You'll Do

Strategic Growth & Market Leadership
Own theend-to-end commercial growth strategyfor APAC (online and scaling offline) in line with Emma's integral objectives, advancing best practices and balancing synergies, complexity, local adaptation, growth and profitability.
Scalepioneering and emerging marketsinto sustainable growth engines while continuously improving our more mature markets in the region.
Grow offline (wholesale, Emma-branded stores) and buildomnichannel presenceto capture premium profit pools while strengthening online synergy.
Ensure Emma develops towards themost trusted sleep brandin APAC, generating and using customer insights and data to craft the strategy with adjacent teams.
Deliver a great, regionally tailored, and reliablecustomer experiencein close collaboration with Product, Marketing and Operations, which delights consumers and pays off in growth and profitability.
DriveEBIT, top-line growthandNPSas primary success metrics.

Leadership & People Development
Build and mentor ahigh-performing regional commercial team, ensuring succession depth and cross-country synergies.
Empower country managers asentrepreneurial leaders, holding them accountable to phase-appropriate KPIs.
Foster aco-owner culture: cost-conscious, customer-centric, and execution-driven.
Form a strongregional leadership teamwith fellow senior regional leaders of other departments.
Act as a visibleregional leader and role modelfor the office in Manila and out various hubs across the region (Tokyo, Delhi, Shanghai, Seoul)
Who We're Looking For

15+ years ofcommercial leadership experienceacross APAC markets, with proven P&L; ownership.
Track record inprofitable scalingacross multiple markets and channels.
Strong business acumen andstrategic thought leadership
Highopennessto learn andadapt fastto new best practices.
Exceptionaltalent leadership skills, with experience in developing senior leaders and building succession pipelines.
Fluent in English; additional regional language skills a plus.
Upon your consent, we may use artificial intelligence (AI) tools to support parts of the hiring process, such as get the interviews transcript and summarised by AI. These tools assist our recruitment team but do not replace human judgement. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please reach out to (email protected)

📌 Senior Director, Commercial Apac (Xico)
🏢 Emma Sleep
📍 Xico