The Regional Marketing Leader is responsible for developing and driving market-led growth strategies across multiple countries and assigned regions. This role serves as the critical link between global marketing strategy and regional market execution, translating enterprise priorities into commercially focused regional plans that accelerate growth, strengthen market position, and enhance customer engagement. Working closely with regional business leaders, sales teams, and global marketing functions, the role leverages deep market, customer, and competitive insights to identify growth opportunities, optimize marketing investments, and deliver measurable business outcomes. The position requires a strategic leader who can balance global alignment with local market relevance while influencing stakeholders across a complex matrix organization. Responsibilities Strategic Marketing Leadership
• Develop and execute regional marketing strategies that support business growth, market expansion, and strategic priorities across assigned geographies.
• Translate global marketing, service portfolio, and growth strategies into actionable regional plans that reflect local market dynamics, customer needs, and competitive conditions.
• Lead regional strategic planning, annual operating plans, and marketing roadmaps in partnership with business and commercial leadership.
• Establish annual and quarterly objectives, KPIs, and success metrics aligned with global business priorities.
• Identify emerging market opportunities, industry trends, and growth areas that enhance the organization's competitive position within the TIC sector. Commercial Growth & Revenue Impact
• Partner with regional business and sales leaders to drive pipeline generation, revenue growth, customer retention, and market share expansion.
• Prioritize marketing investments, campaigns, channels, and resources based on growth potential and measurable business impact.
• Support the commercialization of new services, solutions, and industry offerings through effective go-to-market strategies.
• Ensure marketing initiatives contribute directly to sales effectiveness, lead generation, customer acquisition, and business development objectives. Global-to-Regional Strategy Translation
• Serve as the primary marketing leader responsible for adapting global strategies into effective regional market plays.
• Ensure regional customer insights, regulatory requirements, and market nuances are incorporated into campaign planning, positioning, and messaging.
• Provide strategic input to general marketing teams regarding regional opportunities, competitive developments, and customer needs.
• Champion consistency of brand, value proposition, and customer experience while enabling localized execution where required. Market Intelligence & Customer Insights
• Lead market intelligence activities, including customer research, industry analysis, competitive monitoring, and trend identification.
• Develop deep understanding of customer challenges, purchasing behaviors, regulatory drivers, and industry developments impacting TIC markets.
• Translate insights into recommendations that strengthen segmentation, positioning, value propositions, and marketing effectiveness.
• Communicate key market trends and business implications to regional and global stakeholders to support strategic decision-making. Local Strategy Execution
• Own regional marketing performance and accountability for key business outcomes, including lead generation, pipeline contribution, revenue influence, customer engagement, and brand metrics.
• Monitor, analyze, and optimize marketing effectiveness through data-driven decision-making and continuous improvement practices.
• Develop executive-level reporting and performance reviews that provide actionable insights and strategic recommendations. Stakeholder Engagement & Cross-Functional Leadership
• Serve as senior marketing representative for region with local, regional, and global teams.
• Build strong partnerships across sales, operations, technical experts, product management, business units, and corporate marketing functions.
• Influence cross-functional decision-making through market expertise, commercial insight, and customer-centric recommendations.
• Align stakeholders around common growth priorities and strategic initiatives. Innovation & Strategic Growth Opportunities
• Identify and evaluate new channels, partnerships, customer engagement models, and marketing innovations that drive competitive advantage.
• Support market-entry strategies, regional expansion opportunities, and strategic growth initiatives.
• Contribute market intelligence and commercial perspectives that may inform partnership, acquisition, or investment opportunities.
• Champion adoption of innovative marketing approaches, technologies, and best practices across the region. #LI-CB1 Qualifications
• Bachelor's degree in Marketing, Business, Communications, Engineering, or a related discipline. MBA or advanced business qualification preferred.
• 8–15+ years of progressive B2B marketing experience preferred, including significant experience in regional or international markets
• Proven track record of translating global strategies into successful regional marketing programs that deliver measurable business growth.
• Demonstrated experience partnering closely with sales and business leadership to drive pipeline, revenue, and market expansion.
• Experience managing regional marketing teams, and cross-functional stakeholders in a matrix organization, as well as ability to influence and lead across cultures and regions.
• Strategic planning and commercial acumen with the ability to align marketing investments to business outcomes.
• Expertise in go-to-market strategy, customer segmentation, demand generation, account-based marketing, and performance marketing.
• Strong analytical skills with experience leveraging market insights and marketing data to influence decision-making.
• Exceptional stakeholder management, communication, and executive presentation skills.
• Results-oriented leader with a customer-centric mindset. With a legacy spanning more than 80 years, NSF leverages science and innovation to improve human and planet health. We provide science-driven, independent testing, inspection, certification, and advisory services and develop the very standards that drive the food, water, and life sciences industries worldwide. We empower our clients to navigate shifting regulations to improve consumer health, safety, and quality of life. One of our core values is We Are One NSF. This means that while we’re one team, we embrace the cultural, ethnic, language, and demographic diversity that reflects the societies in which we live and work. Come join a team that makes a difference in the world. More information about NSF can be found at nsf.org. NSF is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or disability. Notice to Agency and Search Firm Representatives: Please note that NSF is not accepting unsolicited resumes from agencies/search firms for this role. Resumes submitted to an NSF employee by a third-party agency without a valid written & signed search agreement between NSF and said third-party agency will become the sole property of NSF. No fee will be paid if a candidate is hired as a result of an unsolicited agency or search firm referral. Thank you. We build awareness and value in the global NSF brand. Our teams include Standards, Growth Acceleration, Communications, and Government Affairs. We act as NSF’s global ambassadors, championing our integrity, expertise, capabilities and resources., working with our internal partners to deliver real value to our clients and NSF.

📌 Senior Regional Marketing Manager (México)
🏢 NSF International
📍 México