- Lead Strategy: Design and implement a comprehensive lead management and nurturing strategy generated from Trade Marketing initiatives.
- Routing & Distribution: Establish an efficient lead allocation and tracking model for 100% of the participating dealer network in Mexico.
- 360 Analysis: Conduct a 360 Analysis of lead generation and acquisition management handled by external agencies (such as Salesland, commercial promotorship, technical services, and training).
- Process Mapping: Design and optimize the customer lead journey from acquisition to contactability measurement, ensuring full traceability and control.
- Vendor & Agency Management: Coordinate, supervise, and continuously follow up on the performance of contracted marketing agencies and vendors.
- Optimization & Reporting: Monitor, optimize, and report on commercial performance and conversion metrics per dealer within the Mexican market.
- Dealer Engagement: Devise and implement motivation and engagement strategies for dealers to guarantee their commitment to commercial follow-up.

Profile Requirements:

- Education: Bachelor’s degree in Marketing, Communications or a related field.
- Experience: Minimum 1 year of experience in similar roles (robust internships or specialized university projects will be considered) managing leads, agencies, or retail/dealer networks.
- Languages: Advanced English (B2/C1) with fluent conversational skills to interact with general teams and handle international reporting.
- Technical Skills:
- Solid understanding of Lead Management, Lead Nurturing, and Trade Marketing concepts.
- Knowledge of sales and conversion funnels.
- Experience tracking and evaluating KPIs for external agencies and vendors.
- Familiarity with CRM tools is a plus.
- Soft Skills: Strong analytical capabilities, highly organized, results-oriented, proactive, and excellent communication skills.

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📌 Marketing Analyst (Heroica Puebla de Zaragoza)
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📍 Heroica Puebla de Zaragoza