Own and execute CRM campaigns through Braze across email, push, in-app, and SMS channels.

Build, optimize, and maintain customer journeys and automated lifecycle programs.

Segment audiences and personalize communications using customer data.

Monitor campaign performance and provide recommendations to improve engagement, retention, and conversion.

Partner with Marketing, Product, Data, and Engineering teams to launch new initiatives.

Implement A/B tests and analyze results to drive continuous improvement.

Ensure best practices in CRM operations, deliverability, and campaign execution.

Support Braze integrations, data flows, and platform enhancements.

Create reports and dashboards to track CRM KPIs.

Act as the internal Braze subject matter expert and provide guidance to stakeholders.

If you have strong hands-on Braze experience.If you thrive in a fast-paced environment.
Proven hands-on experience with Braze, including campaign execution, customer journey orchestration, segmentation, and lifecycle marketing.

Strong background in CRM, retention, or customer engagement marketing.

Experience working with cross-functional teams, including Marketing, Product, Data, and Engineering.

Strong analytical skills with the ability to interpret campaign performance and drive optimization initiatives.

Ability to manage multiple priorities in a fast-paced, high-growth environment.

Strong project management and stakeholder management skills.

Advanced English

Advanced proficiency in English, with the ability to communicate effectively with integral teams and stakeholders.

A proactive, results-oriented mindset with a passion for delivering exceptional customer experiences.

Permanent contract.

Salary from $70,000-80,000mxn

Benefits above those required by law.

📌 Sr. Marketing Operations Manager (Braze) (Heroica Puebla de Zaragoza)
🏢 Michael Page
📍 Heroica Puebla de Zaragoza