Overview The Key Account Manager (Junior Level) – E-Commerce & Digital Marketing supports the growth, visibility, and commercial performance of the company's toy portfolio within online retail and marketplace environments. This role combines account management, digital marketing, content optimization, analytics, and cross-functional collaboration to drive sales growth, enhance brand visibility, and deliver an outstanding customer experience.

Key Responsibilities

Account Management & Business Growth

- Support daily account management activities within major e-commerce platforms and retail partner ecosystems.
- Contribute to business plans, growth strategies, promotional calendars, and seasonal campaigns.
- Support new product launches, assortment optimization, and category expansion initiatives.
- Monitor business performance and identify opportunities to increase sales and market share.
- Build and maintain strong relationships with internal and external stakeholders.

Digital Marketing & Brand Visibility

- Plan, execute, and monitor digital marketing initiatives, including Sponsored Ads, Deals, Coupons, Display Campaigns, and seasonal activations.
- Develop marketing calendars aligned with key commercial moments and company priorities.
- Coordinate campaign assets, banners, videos, and branded content.
- Analyze campaign performance and recommend optimizations to improve ROAS, CTR, traffic, conversion, and customer acquisition.
- Support initiatives that strengthen brand awareness and customer engagement.

Content Optimization & Customer Experience

- Build, adapt, and upload product content across e-commerce platforms.
- Optimize product detail pages (PDPs) following SEO and marketplace best practices.
- Maintain and enhance Brand Stores and branded digital environments.
- Ensure product content is accurate, compelling, and aligned with brand guidelines.
- Coordinate the implementation of creative assets, product imagery, videos, and marketing materials.

Performance Analysis & Reporting

- Monitor sales, traffic, conversion rates, customer reviews, advertising performance, and other key business KPIs.
- Prepare recurring business reviews, reports, and actionable recommendations.
- Identify trends, risks, and growth opportunities through data analysis.
- Support resolution of catalog, content, and account-related issues.

Inventory & Operations Coordination

- Support forecasting, inventory planning, and replenishment processes.
- Monitor stock availability and help minimize out-of-stock risks.
- Collaborate with supply chain and logistics teams to support product availability and business continuity.

Cross-Functional Collaboration

- Work closely with marketing, sales, product, logistics, finance, and customer service teams.
- Ensure compliance with customer requirements, company policies, and applicable toy safety standards.
- Participate in cross-functional projects that support business objectives and operational excellence.

Qualifications

- Bachelor's degree in Business Administration, Marketing, E-Commerce, Digital Marketing, Communications, or a related field.
- Experience in e-commerce, marketplace management, digital marketing, account management, retail media, or related commercial functions.
- Advanced Excel skills and strong analytical capabilities.
- Advanced written and verbal communication skills in Spanish and written communication in English.
- Experience with marketplace platforms, advertising tools, SEO, content management, or digital analytics tools is a plus.

Key Competencies

- Commercial mindset
- Data-driven decision making
- Digital marketing expertise
- Strong analytical skills
- Attention to detail
- Project management
- Creative problem solving
- Communication and stakeholder management
- Cross-functional collaboration
- Proactive attitude and ownership mindset

Success Indicators Success in this role will be measured through:

- Growth in sales, traffic, conversion, and overall marketplace performance.
- Improvement in campaign results, including ROAS and engagement metrics.
- Successful execution of product launches and seasonal campaigns.
- High-quality product content and optimized digital brand experiences.
- Effective collaboration across teams and stakeholders.
- Timely, accurate, and actionable business reporting.

Equal Opportunity Employer Playmobil is committed to creating an inclusive workplace where all employees can thrive. We welcome applications from qualified candidates of all backgrounds. We believe diversity of perspectives strengthens our team and drives innovation.

📌 Junior KAM E-Commerce & Digital Marketing | Toys Industry (Ciudad de México)
🏢 Playmobil México
📍 Ciudad de México