We are looking for a senior professional with 5+ years of experience in influencer marketing to lead the brand's creator strategy end to end. This person will be responsible for defining the influencer investment model, building a strategic creator portfolio, negotiating high-value agreements, and proving business impact with data (reach, engagement, traffic, and conversion).

We expect a profile that doesn't just execute campaigns but defines the strategic framework, establishes processes, negotiates with agencies and large-scale creators, and serves as the internal reference point on the topic.

Key Responsibilities

- Define the annual influencer marketing strategy, including creator mix, channels, budget, and quarterly objectives.
- Build and scale a creator portfolio (nano, micro, mid-tier, macro, and celebrity) using data-driven selection criteria.
- Lead complex negotiations: rates, exclusivities, content usage rights, long-term ambassadorships, and contracts with agencies or talent managers.
- Design the influencer marketing measurement and attribution model, integrated with performance and e-commerce.
- Own the full campaign lifecycle: briefing, calendar, approval, publishing, amplification, and executive reporting.
- Coordinate content production and the reuse of UGC across paid media, e-commerce, and owned channels.
- Manage budget, contracts, invoices, and payments in coordination with Finance and Legal.




- Present results and learnings to leadership; translate metrics into strategic recommendations.
- Develop and mentor junior team members.
- Monitor trends, platforms, and emerging voices; propose innovations and new formats.
- Build long-term relationships with ambassador creators and manage affiliate programs.

Requirements

Must-have
- 5+ years of experience in influencer marketing, social media, or digital marketing.
- Proven track record leading end-to-end campaigns with meaningful budgets.
- Strong negotiation history with creators, agencies, and talent managers.
- Advanced analytical skills: reading metrics (reach, ER, CPM, CPA, ROAS) and building attribution models.
- Excellent writing, spelling, and ability to craft strategic, clear briefs.
- Ability to manage multiple campaigns and projects simultaneously under tight deadlines.
- English proficiency advanced
- Experience coordinating with Legal, Finance, and Performance teams.

Nice-to-have
- Experience in the beauty/fashion industry.
- Proficiency with influencer marketing platforms (CreatorIQ, Aspire, Traackr, HypeAuditor, Modash).
- Knowledge of Meta Ads and TikTok Ads to amplify creator content.
- Experience with UGC content for e-commerce and performance.
- Ability to produce owned content (editing in CapCut, Canva, Premiere).
- Experience with affiliate programs, discount codes, and creator communities.
- Prior experience leading or mentoring teams.

📌 Senior Influencer Marketing Specialist (Ciudad de México)
🏢 SHEIN
📍 Ciudad de México