Purpose & Overall Relevance for the Organization: Lead the implementation of LAM E2E GTM process within the country to support the growth of adidas by providing infrastructure, mindset and capabilities to ensure optimized marketing planning & process mgmt.
Key Responsibilities: Leads the implementation of E2E GTM Process within the country.
Creates Local E2E Calendar and efficient processes, following LAM GTM Calendars.
Ensures awareness and adherence of marketing teams towards milestones, deliverables and handover dates across all LAM & Country Calendars. Guarantee compliance.
Supports the Range Planning process, from Country input to hand over to sales, ensuring all efficiency KPI’s and timelines are achieved
Drives operational alignment of all adidas marketing functions, ensuring the strategic alignment among both brands
Supports local meeting preparations, from kick-offs to pre-sales with both internal customers and external vendors.
Leads sample coordination process (prior, during and after sell-in), organizing sample arrival tracking and ensuring efficient inventory tracking.
Drives flawless showroom set up process following LAM guidance
Manage the on-time delivery of all seasonal marketing sell-in materials. (i.e Ecatalogue)
Supports BU’s in Pricing and margin analysis process
Ensures article master data accuracy and consistency between systems: RMA/SAP/sysphera. Master data checks in RMA / SAP / Sysphera
Leads Marketing Operations Team: Article Master Data and Go To Market Process Management and to ensure resource allocation.
Build strong collaboration with Demand planning and Purchasing departments to support the Forecasting process and ensure optimal product launches
Supports the brand director on implementation of Regional change projects and management of local change projects
Key Relationships: Country BU
Country Brand activation team
Country DP / Availability manager
Country sales coordination manager
Market Marketing Operations
Finance / IT
Knowledge Skills and Abilities: Strong organization,



planning and communication skills
Strong problem solving and results oriented skills
Strong interpersonal skills (e.g., relationship management, facilitation) and deep cross functional process knowledge
Broad & deep knowledge in own functional area, combining theoretical and practical knowledge
Advance MS Office Suite skills (Microsoft Excel, Access, Power Point, Word y Outlook)
Fluent in English (writing and verbal).
Requisite Education and Experience / Minimum Qualifications: 5-7 years
As manager of Experts 0 – 2 years management experience required
As manager of Admin / Tech Support minimum of 3 years management experience required
Bachelors in related field required such as marketing, business or engineering (commercial or industrial)
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
– Culture Starts With People, It Starts With You –
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

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📌 Sr. Manager Marketing Operations (Nezahualcóyotl)
🏢 Adidas
📍 Nezahualcóyotl