Job Description

KEY RESPONSIBILITIES
Job Summary – The Programming Manager designs, plans, and promotes an engaging portfolio of onsite events, activations, and guest experiences for Rosewood Mandarina, with a focus on driving revenue and building community on property. This role ensures all programming reflects the resort’s sense of place and owns the annual programming calendar and guest-facing collateral, working closely with both the Managing Director and the Director of Sales & Marketing. The role also serves as the property-level liaison to the Regional Digital Marketing Hub, with respect to all digital marketing activities including not limited to paid media strategies as well as all email, website, and OTA marketing efforts, to ensure campaigns are executed accurately and successfully on behalf of the property. Essential Duties and Responsibilities
- (Key Activities)
• Design, plan, promote, and generate enthusiasm for a diverse and engaging portfolio of onsite events and activations, with a focus on (1) driving revenue and (2) building community on property; maintain and oversee the annual programming calendar and programming book
• Collaborate and partner with like-branded local organizations, retailers, artists, and community groups to develop programs and experiences that reflect the resort’s sense of place and strengthen community relationships
• Ensure all programming incorporates local culture, artisans, purveyors, and experiences that authentically connect guests to the destination
• Develop all guest-facing collateral related to onsite programming and events, as well as tentpole seasonal programs including but not limited to Festive, Spring Break, Summer, and Fall.
• Lead onsite marketing and inter-departmental programming meetings, coordinating with Rooms, Food & Beverage, Wellness, and other HODs to plan and execute programming activities
• Manage the graphic design agency and oversee design of in-house creative templates
• Collaborate with the Sales team to curate and tailor a distinctive offering of programs and experiences that can be positioned and sold to group and leisure clients
• Support S&M; and MarComm planning and lead onsite promotional execution
• Support the development and management of annual programming budgets; implement financial controls, monitor performance, and take corrective action as needed to meet budget objectives
• Serve as the property-level liaison and point of contact for the Regional Digital Marketing Hub, ensuring paid media, email marketing, website, and OTA initiatives are executed accurately, on-brand, and aligned with property priorities.
• Coordinate with the Hub on paid media efforts, providing property business needs, creative direction, and photography, and reviewing campaign performance against key KPIs alongside the Digital Hub.
• Coordinate with the Hub on email marketing campaigns, supplying property-level messaging, offers,



and content aligned with current programming, promotions, and seasonal initiatives
• Oversee accuracy of property content on rosewoodhotels.com, Rosewood Elite, and third-party/OTA listings, flagging updates and coordinating refreshes with the Hub to keep information, promotions, and photography current
• Support Revenue Management and the Hub in maximizing exposure of key marketing strategies across third-party and OTA channels
• Maintain detailed event history files and post-event documentation; prepare follow-up correspondence, summaries, and evaluations as needed
• Ensure clear, timely, and accurate communication for guests, community members, and internal teams supporting each event
• Maintain strong visibility within the local community, cultivating relationships with retailers, artists, entertainers, and partners to benefit the resort
• Work closely with the onsite Impacts Manager to communicate and promote the resort’s impacts and sustainability initiatives, and collaborate cross-functionally to ensure impacts-related partners and initiatives are amplified within the marketing plan and programming calendar, as part of the resort’s broader community-building efforts
• As a part of the resort’s MarComm team, work closely with DOSM and DOMC to support the execution of sales & marketing strategy, including onsite programming, activations, and brand partnerships
• Attend staff, leadership, and management meetings as required
• Perform other duties as assigned, including property tours, media/KOL hosting, management of content shoots, and special guest requests Others While this

job description
is intended to be an accurate reflection of the duties involved in this position, the company reserves the right to add, remove or alter duties when business need dictates. General Skills Must be able to perform job functions with attention to detail, speed and accuracy; prioritize, organize and follow-up; be a clear thinker, remaining calm and resolving problems using good judgment; follow directions thoroughly; understand a guest’s service needs; work cohesively with co-workers as part of a team; work with minimal supervision; maintain confidentiality of guest information and pertinent hotel data. Required Skills
• Creative, strategic, and digital-literate, with a working understanding of key performance metrics (CTR, ROAS)
• Fluent in PowerPoint, Canva, and Adobe Creative Suite
• Excellent written and verbal communication skills
• Strong people, project and budget management skills,



with the ability to manage multiple events and priorities simultaneously
• Ability to perform job functions with attention to detail, speed and accuracy
• Be a clear thinker, remaining calm and resolving problems using good judgment
• Work cohesively with co-workers as part of a team Qualifications
• 100% fluent in both English and Spanish
• 5+ years' experience in event planning, programming, or marketing within luxury hospitality
• Experience sourcing, negotiating, and managing vendors, entertainers, and production partners
• Must have strong organizational and project management skills, as well as attention to detail
• Firm grasp on various marketing platforms, channels, and best practices, including social and digital
• Creating and maintaining client and vendor relationships
• Self-motivated yet guest-focused
• Familiar with graphic design platforms
• Knowledge in photography and brand identity guidance
• Proficient in budget management and financial reporting

About Us
Rosewood Hotels & Resorts® has been appointed by RLH Properties, a company created by BK Partners, to manage Rosewood Mandarina which open in 2025 as Rosewood’s fourth property in Mexico. Located on the west coast of Mexico just 30 minutes’ drive from the Puerto Vallarta International Airport, the resort will be situated in the breathtaking region of Riviera Nayarit. Rich with a culture that is as colorful as the exotic flora, the Nayarit region is renowned for its diverse landscape with lagoons, rivers, volcanoes, abundant vegetation, and almost 200 miles of beach along the Pacific Ocean. Rosewood Mandarina will offer 134 guest-rooms, suites and villas with panoramic views across the mountains, beach and ocean. Guests will be able to choose from three bars and restaurants including a speciality restaurant and sunset bar as well as more informal options, such as a pool grill and beach bar. The resort will offer three pools, fitness center and a spa with 10 treatment rooms in addition to event space which will include a 300square-foot ballroom. The beachfront property will draw inspiration from the local, pre-historic Huichole and Cora cultures, combining modern luxury and comfort with the riches of its extraordinary setting. With a focus on the element of “water,” the setting will provide visitors with exclusive access to three diverse environments: the beach, the lowlands and the highlands, each offering unique activities. From fishing in the winding lagoons or off the coast of the ocean, to learning about the agricultural foundation of the region, or taking one of many scenic hikes up the mountainside, the diverse landscape will provide a perfect backdrop for travelers to connect with nature. General Information Country/Region Mexico Province/City Nayarit Hiring Entity Rosewood Mandarina Department Sales & Marketing

Job Type
Full-time Permanent

📌 RWMDR - Programming Manager (Compostela)
🏢 Rosewood Hotel Group
📍 Compostela