Digital Marketing Activation and Alliances Lead Description - Drive digital campaign delivery and operational excellence across commercial initiatives, with strong ownership of alliance-funded programs, alliance IDs, and approval workflows. Job Description The Digital Marketing Activation Specialist is responsible for executing digital campaign activation and supporting alliance-funded marketing programs across HP's commercial business. This role ensures campaigns are launched accurately, assets are delivered on time, approvals are completed, and operational requirements are met across internal and external stakeholders. Working closely with Campaign Managers, Media teams, Alliance Marketing, Creative, UX, Finance, and agency partners, the specialist supports campaign setup, alliance compliance, launch readiness, and day-to-day execution activities. This role is adecuado for a detail-oriented marketing specialist who enjoys managing multiple projects, coordinating stakeholders, and ensuring campaigns move smoothly from planning to launch.

Key Responsibilities

- Manage alliance IDs and approval workflows, including Creative and UX approval.
- Validate funded campaign requirements, MDF/alliance budgets, OpEx alignment, and compliance.
- Coordinate with internal alliances, media, agency/content teams, and finance to resolve blockers quickly.
- Maintain campaign timelines, status documentation, QA checks, and pacing/reporting inputs.
- Build and improve repeatable activation processes for the team.

Education & Experience Recommended

- Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
- Typically has 4-7 years of work experience,



preferably in segment marketing, channel marketing, partner marketing, or a related field or an advanced degree with 3-5 years of work experience.

Success Measures

- Campaigns and budget submissions launched on time with no delays.
- Alliance IDs, approvals, compliance, and financial governance completed accurately.
- Efficient delivery of campaign logistics with minimal rework.
- Repeatable process built and adopted by the team.

Knowledge & Skills

- Alliance process knowledge
- Organization and Systems literacy
- High attention to details
- Accountability
- Communication
- Multitasking
- Ability to independently accomplish tasks
- Adaptability to business challenges
- Hard working
- Result Orientation
- Complexity
- Responds to moderately complex issues within established guidelines.

Disclaimer

This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

Job - Marketing Schedule - Full time Shift - No shift premium (Mexico) Travel - Relocation - Equal Opportunity Employer (EEO)

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion,



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📌 Digital Marketing Activation and Alliances Lead (San Pedro Tlaquepaque)
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📍 San Pedro Tlaquepaque